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Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing

by Jim Blythe SAGE Publications Ltd
Pub Date:
10/2006
ISBN:
9781412930888
Format:
Pbk 160 pages
Price:
AU$42.99 NZ$43.47
Product Status: Available in Approx 14 days
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Available as eBook
AU$34.95 | NZ$38.21

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This is the book marketing students have been waiting for. Packed full of lively debate and funny anecdotes, this book covers topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at areas most textbooks ignore, such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven’t heard about in their lectures.

This book is an antidote to the boring textbook that still tackles key areas addressed in marketing courses. It will challenge students’ thinking and help them get a good mark on their exams.

CONTENTS
Introduction / Studying Marketing / Proper Subjects that Preceded Marketing / Marketing as a Proper Subject / Selling Marketing

'If you want a clear, well written and authoritative introduction to the ideas and concepts that underpin the marketing discipline, this the book for you' -


Emeritus Professor Michael J Baker

Jim Blythe has been a Merchant Navy officer, ladiesa hairdresser, business consultant, rock musician, truck driver, company director, and playwright. All before becoming an academic! Heas currently trying to learn to grow vegetables, with limited success, has started playing drums in a samba band, and is about to study for a degree in modern languages. Youall certainly be entertained by Jimas experiences and passion for learning. Jim has written 18 books, over 50 journal articles, and has contributed chapters to 8 other books. He has also written open-learning packs for international training organisations, has been a senior examiner for the Chartered Institute of Marketing, holds four real degrees and one fake one, and therefore feels somewhat irritated that he is mainly known for winning the Cardiff heat of Come Dine With Me. Perhaps this latest edition of Consumer Behaviour will redress the balance a bit.