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Communicating Your Research with Social Media: A Practical Guide to Using Blogs, Podcasts, Data Visualisations and Video

by Amy Mollett, Cheryl Brumley, Chris Gilson and Sierra Williams Sage Publications Ltd
Pub Date:
Hbk 328 pages
AU$179.00 NZ$184.35
Product Status: Available in Approx 14 days
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This book will help researchers to maximise the impact, and highlight the innovation, of their research by showing them how to get the most out of social media when evaluating, presenting and disseminating their work

Chapter 1: Social media: Why it matters and what it can do
1.1 What is social media?
1.2 The history of social media
1.3 Social media as an influential force in the world
1.4 Social media in education, research and digital scholarship
Chapter 2. Social media and the Research Lifecycle
2.1 Models for understanding the research environment
2.2 The Research Lifecycle: an inclusive framework
Chapter 3: Creating and sharing blog posts
3.1 What is a blog? Defining blogs
3.2 History of blogs and blogging - From pamphlets to Orwell - blogging’s antecedents
3.3 Why blogging is useful across the research lifecycle
3.4 How to create and maintain successful blogs and blog posts
3.5 Sharing your blog posts on social media
Chapter 4: Creating and sharing infographics and data visualizations
4.1 Defining infographics and data visualisations
4.2 Infographics and data visualisations: a history in research communication
4.3 Why infographics and data visualisations are useful across the research lifecycle
4.4 How you can create successful infographics and data visualisations for your project
4.5 Sharing your infographics and data visualizations on social media
Chapter 5: Creating and sharing audio and podcasts
5.1 Defining podcasts
5.2 A recent history of podcasts
5.3 Why podcasting is useful across the research lifecycle
5.4 How to create a successful podcast series
5.5 Sharing your podcasts on audio platforms and social media
Chapter 6. Creating and sharing photos and videos on social media
6.1 Defining photos and videos on social media
6.2 Photos and videos: a history in research communication
6.3 Why photos and videos on social media are useful across the research lifecycle
6.4 How to create successful photos and videos for social media
6.5 Sharing your photos and videos on social media
Chapter 7: Digital strategies for research dissemination, engagement and impact
7.1 Crafting a coherent social media strategy
7.2 Measuring dissemination, engagement and impact
7.3 Navigating the risks of online visibility
7.4 Conclusions

Adopting social media as a vehicle to communicate academic research is not an easy task and is generally not very well understood. The true value in this book is in providing a step-by-step breakdown of the strategic capabilities of this medium and highlighting the almost endless possibilities, as well as the pitfalls, when using it to promote one’s research. It will be a guiding light for professorial ‘noobs’ looking to espouse the value of their efforts through digital and social channels.