When a crisis breaks out, it's not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond. This book offers a new and original perspective on crisis communication based on the theory of the Rhetorical Arena and the so-called multivocal approach.
According to this approach, we gain a more dynamic and complex understanding of organizational crises if we focus not only on the crisis communication produced by the organization in crisis but also take into account the many other voices who start communicating when a crisis breaks out. It provides: An in-depth overview of the five key dimensions of organizational crises, crisis management and crisis communication A comprehensive introduction to the theory of the Rhetorical Arena and the multivocal approach to crisis communication, including some of the most important voices inside the arena A series of important international case studies and case examples in each chapter.
Foreword by W. Timothy Coombs General Introduction PART I: KEY DIMENSIONS OF ORGANIZATIONAL CRISES, CRISIS MANAGEMENT AND CRISIS COMMUNICATION 1: Living in a Crisis Society 2: What Is a Crisis? Definitions and Typologies 3: Crisis Management (I) General Perspectives: From Anticipation to Resilience 4: Crisis Management (II): Staged Approaches: Before, During, and After Crisis 5: Crisis Communication (I): Rhetorical and Text-oriented Approaches 6. Crisis Communication (II): Strategic and Context-oriented Approaches Chapter 7: The (Inter)Cultural Dimension PART II: VOICES IN THE ARENA Chapter 8: The Rhetorical Arena: A New Theoretical Framework Chapter 9: Consumers and Citizens: Emotions and Social Media Chapter 10: News Media: Mediatization and Crisis Journalism Chapter 11: Intermediaries: Trade Associations Chapter 12: Managers and Employees: Inside the Organization Epilogue: The Future of Organizational Crisis Communication: Agendas for Research, Education, and Practice
Rich with case studies and practical examples, this book is a must read for anyone with an interest in this critical area of management. There is probably no better book and no better team of authors on the subject of crisis communication. Frandsen and Johansen walk the reader through different types of organizational crises, and present their own distinctive arena model of crisis communication that is adept to the current media landscape in which issues emerge and almost over night amplify into full-blown crises for many organizations. Read this book and you will be better able to identify and analyse organizational crises and figure out the right communication response.