Combining a critical survey of the field with a finely judged assessment of cutting-edge developments, this second edition cements its reputation as the 'must have' text for any undergraduate student studying media and communication studies.
ELEMENTS OF MEDIA
MEDIA, POWER AND CONTROL
Media as Manipulation
Construction of News
Public Service or Personal Entertainment
Advertising and Sponsorship
Decline of the National Public: Commercialisation, Fragmentation, Globalisation
MEDIA, IDENTITY AND CULTURE
Identity and Difference in Media Cultures
Media, Ethnicity and Diaspora
Media, Gender and Sexuality
Fans, Communities and Subcultures
Saturation, Fluidity and Loss of Meaning
Paul Hodkinson wrote a thorough and comprehensive introduction into the role of media in contemporary societies. This second edition presents an accessible comparative analysis of theories and research methods from the social and cultural sciences. The illustrations and exercises offer students a challenging opportunity to do their own explorations in the field.
Peter Selten, Associate Professor of Interdisciplinary Social Sciences, Utrecht University, The Netherlands