- Explains how media studies is a form of historical research
- Outlines the key pillars of qualitative research
- Demonstrates how key concepts translate into research methods which enable analysis of readily available data
- Applies theoretical arguments to up-to-date, recognizable examples to aid understanding.
PART 1: RESEARCH PRINCIPLES: MOTIVATION, CAUSATION, ETHICS AND GENERALIZABILITY
Introduction: Communicating Media Research
Chapter 1: Making Media Matter
Chapter 2: Making Media Matter to You
Chapter 3: On Causation: How do media 'do' things?
Chapter 4: Practising Ethics in Media Research
Chapter 5: What is 'Generalisability' in Media Research?
PART 2: UNDERSTANDING MEDIA RESEARCH: FRAMING GENERAL QUESTIONS
Chapter 6: Researching Media Reality
Chapter 7: Researching Media's Role in Social Life
Chapter 8: Researching the Synthesis of Media and Interpersonal Communication
PART 3: DOING MEDIA RESEARCH: PEOPLE, MARKETS, TEXTS, EVENTS, USERS, AUDIENCES, POLICY
Chapter 9: Researching Media People: Journalism, Oral History and Archives
Chapter 10: Researching Media Markets: A Cultural Industries View on Pornography
Chapter 11: Researching Media Content: Games, Texts and Discourse
Chapter 12: Researching Media Events
Chapter 13: Big Data: How Can We Use It?
Chapter 14: Researching Media Policy
Chapter 15: Researching Audiences
Conclusion: Historicising Media Research - and the People who Do It
He has been published in several media studies anthologies and scholarly journals, on topics including media violence, political celebrity, school shootings, reality television, alcohol marketing and health campaigning, media sport, mass communication theory and media research methods. Works in progress include pieces on subculture and pornography. He is perhaps best known for his work on cultivation theory.
Educated at Caius College, Cambridge, Penn State University and the University of Massachusetts, where his work was supervised by Michael Morgan, Sut Jhally and Justin Lewis, he has taught at universities in the US, the UK, New Zealand and South Korea. He regularly provides expert commentary on media issues, writing frequently for theconversation.edu.