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Exploring Media Research

by Andy Ruddock Sage Publications Ltd
Pub Date:
10/2017
ISBN:
9781473902541
Format:
Pb+ 312 pages
Price:
AU$69.00 NZ$73.04
Product Status: Not Yet Published - See Pub Date for expected date
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In the age of reality television, 24-hour news and personality politics, understanding how media function has become a key aspect of the active citizen’s cultural awareness. With this in mind, this book argues for a new form of dialogue between students and scholars of the media and popular audiences. It aims to democratize media studies research and to extend its accessibility and significance beyond the academy to a wider public.


Featuring case studies on cyber-bullying, online mourning, video-gaming violence and Donald Trump’s Twitter activity, this book:




    • Explains how media studies is a form of historical research

    • Outlines the key pillars of qualitative research

    • Demonstrates how key concepts translate into research methods which enable analysis of readily available data

    • Applies theoretical arguments to up-to-date, recognizable examples to aid understanding.




With media institutions arguably more powerful than ever before, this book helps readers to navigate the chaotic, complex and compelling world of media influence in the 21st century.

PART 1: RESEARCH PRINCIPLES: MOTIVATION, CAUSATION, ETHICS AND GENERALIZABILITY
Introduction: Communicating Media Research
Chapter 1: Making Media Matter
Chapter 2: Making Media Matter to You
Chapter 3: On Causation: How do media 'do' things?
Chapter 4: Practising Ethics in Media Research
Chapter 5: What is 'Generalisability' in Media Research?
PART 2: UNDERSTANDING MEDIA RESEARCH: FRAMING GENERAL QUESTIONS
Chapter 6: Researching Media Reality
Chapter 7: Researching Media's Role in Social Life
Chapter 8: Researching the Synthesis of Media and Interpersonal Communication
PART 3: DOING MEDIA RESEARCH: PEOPLE, MARKETS, TEXTS, EVENTS, USERS, AUDIENCES, POLICY
Chapter 9: Researching Media People: Journalism, Oral History and Archives
Chapter 10: Researching Media Markets: A Cultural Industries View on Pornography
Chapter 11: Researching Media Content: Games, Texts and Discourse
Chapter 12: Researching Media Events
Chapter 13: Big Data: How Can We Use It?
Chapter 14: Researching Media Policy
Chapter 15: Researching Audiences
Conclusion: Historicising Media Research - and the People who Do It

In Exploring Media Research, Andy Ruddock provides the theoretical, methodological, and ethical tools that enable scholars, students, and citizens to dissect the cultural power of media, and to apply this understanding to the creation of a more just society. Written in a direct and accessible style, this timely and provocative book firmly establishes Ruddock as one of the premier media scholars of his generation.


Elizabeth Bird


University of South Florida
Andy Ruddock researches, writes and teaches about media audiences, youth and the politics of popular culture. He is the author of three books: Understanding Audiences, Investigating Audiences and Youth and Media; all 3 titles are with SAGE Publications.

He has been published in several media studies anthologies and scholarly journals, on topics including media violence, political celebrity, school shootings, reality television, alcohol marketing and health campaigning, media sport, mass communication theory and media research methods. Works in progress include pieces on subculture and pornography. He is perhaps best known for his work on cultivation theory.

Educated at Caius College, Cambridge, Penn State University and the University of Massachusetts, where his work was supervised by Michael Morgan, Sut Jhally and Justin Lewis, he has taught at universities in the US, the UK, New Zealand and South Korea. He regularly provides expert commentary on media issues, writing frequently for theconversation.edu.