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Strategic Management in the Media: Theory to Practice 2ed

by Lucy Kung Sage Publications Ltd
Pub Date:
12/2016
ISBN:
9781473929494
Format:
Hbk 256 pages
Price:
AU$187.00 NZ$186.96
Product Status: Available in Approx 14 days
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A new edition of Lucy Küng's popular guide to change and decision-making in the media industries. Full of detailed contemporary case studies on BuzzFeed, The Guardian, Netflix, the New York Times, the BBC and more.

 

PART ONE: STRATEGIC CONTEXT
Sectors of the Media Industry
Trends in the Strategic Environment
Convergence and its Causes
PART TWO: FROM CONTEXT TO CONCEPTS
Strategy in the Media Industries
Managing Technological Change
Creativity and Innovation
Cognition, Culture and Strategy
Organisational Structure
Leadership
Conclusions

"In this second edition of a book many found invaluable for research and teaching, including myself, Küng accomplishes a challenging task: to preserve all the best qualities of the first edition while both extending the scope and deepening understandings about strategic management theory in application to media industries. Se has thoroughly updated an already rich assortment of case studies to ensure a much needed contemporary view of how theory informs practice, and the reverse."