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Strategic Management in the Media: Theory to Practice 2ed

by Lucy Kung Sage Publications Ltd
Pub Date:
Pbk 256 pages
AU$78.00 NZ$80.00
Product Status: In Stock Now
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With the media industries facing unprecedented change and challenge from top to bottom, never has it been more vital to understand the elements of strategy and how they apply to media organizations.

This new edition of Strategic Management in the Media:

•Shows innovation, disruption and strategic adaptation in action, with a stronger focus on a case-based approach.

•Takes readers deep into case studies on BuzzFeed, The Guardian, Netflix, the New York Times, and the BBC.

•Explains strategic theory and concepts with insight and clarity.

•Shows the reader how to understand change and decision-making within media organizations.



Sectors of the Media Industry
Trends in the Strategic Environment
Convergence and its Causes
Strategy in the Media Industries
Managing Technological Change
Creativity and Innovation
Cognition, Culture and Strategy
Organisational Structure

In the age of relentless technological disruption, unlimited media distribution, artificial scarcity, content abundance, and non-professionalized creators and practices, successful media firms are more dependent than ever on strategic media management.   In her first book, Lucy Küng identified the core concepts, strategic themes, and best practices in the field.  In her second edition, Küng articulates the iterative dimensions of the media industries to account for an ever-increasing array of challenges and strategies.  

Lucy K ng, Media Management and Transformation Centre, Jönköping International Business School, and Ashridge Business School.