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Corporate Communication: A Guide to Theory and Practice 5ed

by Joep Cornelissen Sage Publications Ltd
Pub Date:
Hbk 336 pages
AU$281.00 NZ$286.96
Product Status: Available in Approx 14 days
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The new 5th edition of this bestselling text, used by nearly 25,000 students in over 50 different countries retains its practical yet strong theoretical approach and is now updated to include new material on integrated reporting and CSR communications.

Part 1 - Introduction
1. Defining Corporate Communication
2. Corporate Communication in Contemporary Organizations
3. Corporate Communication in a Changing Media Environment
Part 2 - Conceptual Foundations
4. Stakeholder Management and Communication
5. Corporate Identity, Branding and Corporate Reputation
Part 3 - Corporate Communication In Practice
6. Communication Strategy
7. Research and Measurement
Part 4 - Specialist Areas in Corporate Communication
8. Media Relations
9. Employee Communication
10. Issues Management
11. Crisis Communication
Part 5 - New Developments In Corporate Communication
12. Leadership and Change Communication
13. Corporate Social Responsibility (CSR) and Community Relations

"This book is a treasure...The Fifth Edition aptly meets the demands of the contemporary era with its updated sections on social media and stronger emphasis on the global nature of corporate communication."