Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions.
With cases and examples from across the globe including Apple, BMW, Uber, L’Oréal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism.
Corporate Communication, 5th edition, is supported by a Companion Website and includes Full text SAGE journal articles, glossary, web links for each chapter, author-selected videos relevant to the key themes and hot topics, an authors’ blog and author videos for students as well as case study notes, PowerPoint slides, additional case studies and MCQ’s for lecturers.
Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field.
Part 1 - Introduction
1. Defining Corporate Communication
2. Corporate Communication in Contemporary Organizations
3. Corporate Communication in a Changing Media Environment
Part 2 - Conceptual Foundations
4. Stakeholder Management and Communication
5. Corporate Identity, Branding and Corporate Reputation
Part 3 - Corporate Communication In Practice
6. Communication Strategy
7. Research and Measurement
Part 4 - Specialist Areas in Corporate Communication
8. Media Relations
9. Employee Communication
10. Issues Management
11. Crisis Communication
Part 5 - New Developments In Corporate Communication
12. Leadership and Change Communication
13. Corporate Social Responsibility (CSR) and Community Relations