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Rhetorical Power of Popular Culture: Considering Mediated Texts 3ed

by Deanna Sellnow Sage Publications, Inc
Pub Date:
03/2017
ISBN:
9781506315218
Format:
Pbk 344 pages
Price:
AU$149.00 NZ$155.65
Product Status: In Stock Now
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Instructors
& Academics:
The Third Edition of The Rhetorical Power of Popular Culture introduces students to rhetorical theory and criticism through studying the persuasive potential of today's "texts" in popular culture. Each chapter introduces students to a particular rhetorical theory (e.g., narrative, dramatistic, Marxist, feminist), explores examples from popular culture that relate to the theory, and demonstrates how to describe, interpret, and evaluate popular culture texts through rhetorical analysis. Sample student essays in every chapter apply the critical approach of each chapter to a popular culture text to demonstrate rhetorical criticism in practice. Deanna Sellnow offers a step-by-step introduction that makes rhetorical theory and criticism accessible, relevant, and meaningful to students by focusing on the powerful roles that TV programs, advertisements, music, comics, and movies play in influencing our behaviors and beliefs.

Chapter 1: What Is Popular Culture and Why Study It
What is Popular Culture?
What Are Popular Culture Texts?
Why Study Popular Culture?
Conducting Rhetorical Analyses of Popular Culture Texts?
Step 1: Selecting a Text and Formulating a Research Question
Step 2: Selecting a Rhetorical Perspective
Step 3: Examining the Text (Describe and Interpret)
Step 4: Evaluating Potential Implications of the Text
Sample Student Essay
Summary
Challenge
References
Chapter 2: Expanding the Rhetorical Tradition
The Nature of Rhetoric and Rhetorical Criticism
Evolution of the Rhetorical Tradition
Classical Period
Middle Ages
Renaissance
18th and 19th Century
Modern Rhetoric
The Neo-Aristotelian Approach to Rhetorical Criticism
Step 1: Describing the Rhetorical Situation
Step 2: Interpreting the Text According to the Five Canons
Step 3: Evaluating the Overall Effect and Implications
New (Contemporary and Postmodern) Rhetorical Approaches
Sample Student Essay
Summary
Challenge
References
Chapter 3: A Narrative Perspective
Narration
Narrative Rationality
Coherence
Fidelity
Conducting a Narrative Analysis
Step 1: Selecting an Appropriate Text
Step 2: Examining the Text (Describe and Interpret)
Step 3: Evaluating Potential Implications of the Text
Sample Student Essay
Summary
Challenge
Suggested Readings
References
Chapter 4: A Dramatistic Perspective
The Dramatistic Life Cycle
Cluster Analysis
The Pentad
The Five Elements
The Ratios
The Motive
Transcendence
Mortification
Victimage
Conducting A Dramatistic Analysis
Sample Published and Student Essays
Summary
Challenge
References and Selected Readings
Chapter 5: A Symbolic Convergence Perspective, Thomas Endres, University of Northern Colorado
Fantasy Theme Analysis
Rhetorical Visions, Master Analogues, And Life Cycles
Conducting A Symbolic Convergence Analysis
Step 1: Selecting an Appropriate Text
Step 2: Examining the Text (Describe and Interpret)
Step 3: Evaluating Potential Implications of the Text
Sample Analysis
Sample Student Essays
Summary
Challenge
References
Chapter 6: A Neo-Marxist Perspective
Ideology and Hegemony
Materialism and Economic Metaphors
Sites of Struggle
Conducting a Neo-Marxist Analysis
Step 1: Selecting an Appropriate Text
Step 2: Examining the Text (Describe and Interpret)
Step 3: Evaluating Potential Implications of the Text
Sample Student Essays
Summary
Challenge
References
Chapter 7: Feminist Perspectives
Hegemony
Sites of Struggle
Waves of Feminism
First-Wave Feminism
Second-Wave Feminism
Third-Wave Feminism
Fourth-Wave Feminism
Feminist Perspectives
A Liberal Feminist Perspective
A Radical Feminist Perspective
A Marxist Feminist Perspective
A Cultural Feminist Perspective
Conducting a Feminist Analysis
Step 1: Selecting an Appropriate Text
Step 2: Examining the Text (Describe and Interpret)
Step 3: Evaluating Potential Implications of the Text
Sample Student Essays
Summary
Challenge
References and Suggested Readings
Chapter 8: A Music Perspective: The Illusion of Life
Music As Rhetoric
The Illusion of Life
Virtual Time
Virtual Experience
Congruity and Incongruity
Congruity
Incongruity
Ambiguity and Ascription
Music Without Lyrics
Conducting An Illusion of Life Analysis
Step 1: Selecting an Appropriate Text
Step 2: Examining the Text (Describe and Interpret)
Step 3: Evaluating the Potential Implications of the Text
Sample Student Essays
Summary
Challenge
References and Suggested Readings
Chapter 9: Visual Perspectives
History and Nature of Visual Communication
Visual Theory Perspectives
Gesalt Theory
Semiotics
Visual Pleasure Theory
Psychoanalytic Theory, Scopophelia, and Narcissism
Fetishism, Voyeurism, and Narcissism in Visual Pleasure Theory
Conducting a Visual Pleasure Analysis
Step 1: Selecting an Appropriate Text
Step 2: Examining the Text (Describe and Interpret)
Step 3: Evaluating Potential Implications of the Text
Sample Student Essay
Summary
Challenge
References and Suggested Reading
Chapter 10: Media-Centered Perspectives
Media Ecology Theory
Media History
Media Laws
Media Logic
Commodification
Amplification and Reduction
Social Learning Theory
Parasocial Relationship Theory
Cultivation Theory
Conducting An Analysis Using A Media-Centered Perspective
Step 1: Selecting an Appropriate Text
Step 2: Examining the Text (Describe and Interpret)
Step 3: Evaluate Potential Implications of the Text
Sample Student Essay
Summary
Challenge
References

“Sellnow’s The Rhetorical Power of Popular Culture engages writers in complex critiques of popular culture and beyond. Above all, Sellnow orients writers towards establishing robust lines of inquiry while reminding us that these are situated processes that occur in specific contexts and communities of practice, constantly mediated by a variety of mediums.”

Deanna D. Sellnow  University of Central Florida, USA


 


Deanna Sellnow currently serves as the Gifford Blyton Endowed Professor of Communication and Director of the Division of Instructional Communication and Research in the College of Communication and Information at the University of Kentucky. Her research interests include popular culture rhetoric and instructional communication. She has presented her work at state, regional, national, and international conferences and has published in a variety of journals. She also conducts faculty development workshops across the country. She and her husband, Tim, have two children: Debbie and Rick.