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Successful Qualitative Research: A Practical Guide for Beginners

by Virginia Braun and Victoria Clarke Sage Publications Ltd
Pub Date:
Hbk 400 pages
AU$228.00 NZ$238.26
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Sidestepping detailed theoretical debates and focusing on the core commonalities, this text provides students with a toolkit of methods, explains why and when each method is used, and demonstrates how they are used. For clarity and consistence, the authors use the same dataset - reproduced in full - to apply the different processes and outcomes of the analytical methods they cover. Additional data-sets and audio interviews to support the textbook are available online.

Some Very Important Starting Information 10 Things You Need to Know about Qualitative Research, before You Start Doing It Planning and Designing Qualitative Research Interactive Data Collection 1: Interviews Interactive Data Collection 1: Focus Groups Textual Data Collection Written Self-report Data and 'Secondary' Sources Moving Towards Analysis First Analytic Steps Familiarisation and Coding Identifying and Analysing Patterns across Data Identifying and Analysing Stories and Actions within Data Writing and Communicating Qualitative Research Doing First Class Qualitative Research

'Like water wings for the qualitative research beginner, Successful Qualitative Research: A Practical Guide for Beginners gracefully supports methodological novices until they learn to swim elegantly, on their own, in qualitative watersa¦ As a teacher, researcher or a student, you will want to thank the gifted methodologists Braun and Clarke for making it all seem so easy' Michelle FineThe City University of New York, NY, USA 'This is an admirably useful textbook that provides an uncommonly accessible, practical, and absorbing introduction for beginners to qualitative research' Eva Magnusson UmeA¥ University, UMEA, Sweden 'A clear, engaging and intelligent qualitative research guide which will greatly appeal to students new to this area. The authors should be commended for their lively style and attention to often hidden processes and practices involved in successful qualitative research' Brendan Gough Leeds Metropolitan University 'This book provides an excellent introduction to qualitative research, combining in-depth explanation of the distinctive nature and goals of qualitative research methods with practical tips and helpful examples for beginners' Lucy Yardley University of Southampton 'Virginia Braun and Victoria Clarke present a clear and comprehensive road map for executing a successful qualitative study. They do so in a very engaging way that really brings the process to life for the reader. This book will be an essential read for anyone contemplating a qualitative research project' Guy Faulkner University of Toronto
Virginia Braun is an Associate Professor in the School of Psychology at The University of Auckland, Auckland, Aotearoa/New Zealand.