Results 1 to 12 of 12

Introducing the Creative Industries: From Theory to Practice

by Rosamund Davies and Gauti Sigthorsson Sage Publications Ltd
Pub Date:
04/2013
ISBN:
9781849205733
Format:
Pb+ 280 pages

With so much talk about the creative industries, do we really know what they are, what they produce, and who works in them? This...

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Advertising Creative: Strategy, Copy, and Design 4ed

by Tom Altstiel and Jean Grow Sage Publications, Inc
Pub Date:
01/2016
ISBN:
9781506315386
Format:
Pbk 488 pages

Advertising Creative, Fourth Edition gets right to the point of advertising by stressing key principles and practical information...

  • AU$117.00
  • NZ$126.09
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Social Media Marketing: Theories and Applications

by Stephan Dahl Sage Publications Ltd
Pub Date:
12/2014
ISBN:
9781446280744
Format:
Pb+ 288 pages

Social media has quickly become part of the fabric of our daily lives, and as we flocked to it, so have most companies and organisations...

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  • NZ$102.61
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Controversies in Contemporary Advertising 2ed

by Kim Bartel Sheehan Sage Publications, Inc
Pub Date:
08/2013
ISBN:
9781452261072
Format:
Pbk 336 pages

Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising...

  • AU$145.00
  • NZ$155.65
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Culture Jamming: Activism and the Art of Cultural Resistance

by Marilyn DeLaure and Moritz Fink New York University Press
Pub Date:
01/2017
ISBN:
9781479806201
Format:
Pb+ 464 pages

Coined in the 1980s, “culture jamming” refers to an array of tactics deployed by activists to critique, subvert, and otherwise...

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Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising

by Nancy R Tag Sage Publications, Inc
Pub Date:
02/2012
ISBN:
9781412980531
Format:
Pbk 216 pages

Ad Critique teaches advertising, marketing, and management students--both the 'suits' and the 'creatives'--how to effectively...

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Using Qualitative Research in Advertising: Strategies, Techniques, and Applications 2ed

by Margaret A Morrison, Eric Haley, Kim Bartel Sheehan and Ronald E Taylor Sage Publications, Inc
Pub Date:
11/2011
ISBN:
9781412987240
Format:
Pbk 240 pages

The Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire...

  • AU$124.00
  • NZ$133.04
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Games - Game Design - Game Studies: An Introduction

by Gundolf S Freyermuth Transcript Verlag
Pub Date:
01/2016
ISBN:
9783837629835
Format:
Pbk 280 pages

How did games rise to become the central audiovisual form of expression and storytelling in digital culture? How did the practices...

  • AU$39.99
  • NZ$42.60
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Eco-Sonic Media

by Jacob Smith University of California Press
Pub Date:
07/2015
ISBN:
9780520286146
Format:
Pb+ 272 pages

The negative environmental effects of media culture are not often acknowledged: the fuel required to keep huge server farms in...

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  • NZ$60.00
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Customer-Centric Marketing: A Pragmatic Framework

by R Ravi and Baohong Sun The MIT Press
Pub Date:
03/2016
ISBN:
9780262529051
Format:
Pbk 152 pages

The revolution in big data has enabled a game-changing approach to marketing. The asynchronous and continuous collection of customer...

  • AU$54.99
  • NZ$58.26
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Aesthetics in Marketing

by Rajat K Baisya and G Ganesh Das Sage Publications Pvt. Ltd
Pub Date:
03/2008
ISBN:
9780761935957
Format:
Pbk 312 pages

Aesthetics is a term most used in the context of visual beauty. This book attempts to define aesthetics by broadening the understanding...

  • AU$51.99
  • NZ$55.65
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Consumer Behaviour: Applications in Marketing 2ed (Paperback and eBook)

by Robert East, Malcolm Wright and Marc Vanhuele Sage Publications Ltd
Pub Date:
02/2013
ISBN:
9781446263921
Format:
Kit 352 pages

This second edition of Consumer Behaviour: Applications in Marketing continues to combine accessible writing by respected marketing...

  • AU$108.00
  • NZ$114.78
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