Results 1 to 15 of 206

Designing for Growth: A Design Thinking Toolkit for Managers

by Jeanne Liedtka and Tim Ogilvie Columbia University Press
Pub Date:
06/2011
ISBN:
9780231158381
Format:
Hbk 248 pages

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: ''design thinking,'' or the ability to...

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How to Write a Marketing Plan 5ed

by John Westwood Kogan Page
Pub Date:
09/2016
ISBN:
9780749475710
Format:
Pbk 192 pages

How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing...

  • AU$22.99
  • NZ$24.34
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Key Concepts in Marketing

by Jim Blythe Sage Publications Ltd
Pub Date:
02/2009
ISBN:
9781847874993
Format:
Pb+ 232 pages

The perfect quick reference text for your marketing course, Key Concepts in Marketing introduces and examines the key issues,...

  • AU$62.00
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  • AU$139.99
  • NZ$160.69

Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations

by Walter Wymer, Patricia Knowles, Roger Gomes, Michael Polonsky and Barry O'Mahoney Sage Publications, Inc
Pub Date:
03/2006
ISBN:
9781412909235
Format:
Hbk 384 pages

Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that...

  • AU$240.00
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  • AU$192.99
  • NZ$219.99

Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing

by Jim Blythe Sage Publications Ltd
Pub Date:
10/2006
ISBN:
9781412930888
Format:
Pb+ 160 pages

This is the book marketing students have been waiting for. Packed full of lively debate and funny anecdotes, this book covers...

  • AU$39.99
  • NZ$43.47
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  • AU$31.99
  • NZ$38.25

Social Media Marketing: Theories and Applications

by Stephan Dahl Sage Publications Ltd
Pub Date:
12/2014
ISBN:
9781446280744
Format:
Pb+ 288 pages

Social media has quickly become part of the fabric of our daily lives, and as we flocked to it, so have most companies and organisations...

  • AU$102.00
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  • AU$81.99
  • NZ$93.73

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation 4ed

by Damian Ryan Kogan Page
Pub Date:
11/2016
ISBN:
9780749478438
Format:
Pbk 464 pages

The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we...

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Persuasive Copywriting: Using Psychology to Engage, Influence and Sell

by Andy Maslen Kogan Page
Pub Date:
03/2015
ISBN:
9780749473990
Format:
Pb+ 256 pages

Advanced Copywriting: Using psychology to influence, persuade and sell is the book for marketers ready to take a step up and learn...

  • AU$51.99
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Now It's Your Turn For Success!:Training and Motivational Techniques for Direct Sales and Multi-Level Marketing (POD)

by Richard Houghton and Janet Kelly Anglo American Book Company
Pub Date:
02/1999
ISBN:
9781899836215
Format:
Pbk 278 pages

This book is packed with the very latest insights into Multi-Level Marketing. For those who have wondered what MLM or Network...

  • AU$37.99
  • NZ$39.12
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Survival Math for Marketers

by Peter G Weiglin Sage Publications, Inc
Pub Date:
07/2002
ISBN:
9780761916321
Format:
Pb+ 144 pages

The key goal of Survival Math For Marketers is a solution to a common problem in business -- namely, the lack of mathematics know-how...

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  • AU$52.99
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Secrets of Advertising to Gen Y Consumers

by Aiden Livingston Self-Counsel Press
Pub Date:
05/2010
ISBN:
9781770400344
Format:
Pbk 136 pages

Traditional marketing is dead, and “Generation Y” killed it. Advertisers are finding it harder to reach consumers using traditional...

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Publishing and Marketing in the Digital Age

by Debbie Elicksen Self-Counsel Press
Pub Date:
06/2014
ISBN:
9781770401952
Format:
Pbk 200 pages

New developments and platforms present themselves every time you open a tab in your browser. New software, programs, media, and...

  • AU$27.99
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Fundamentals of Supply Chain Management: Twelve Drivers of Competitive Advantage

by John T Mentzer Sage Publications, Inc
Pub Date:
05/2004
ISBN:
9780761929086
Format:
Pbk 304 pages

Author of the bestselling text Supply Chain Management, John T. Mentzer's companion book Fundamentals of Supply Chain Management:...

  • AU$207.00
  • NZ$215.65
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  • AU$165.99
  • NZ$190.34

Tourism and Hospitality Marketing: A Global Perspective

by Simon Hudson Sage Publications Ltd
Pub Date:
02/2008
ISBN:
9781412946872
Format:
Pb+ 488 pages

With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality,...

  • AU$89.00
  • NZ$94.78
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  • AU$71.99
  • NZ$84.16

Ultimate Secrets of Advertising

by J Jones Sage Publications, Inc
Pub Date:
12/2001
ISBN:
9780761922445
Format:
Pb+ 256 pages

À Does advertising work? How does advertising work? How much advertising works? How can advertising be measured and made accountable?The...

  • AU$165.00
  • NZ$172.17
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  • AU$132.99
  • NZ$152.08
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