Results 1 to 4 of 4

Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement 2ed

by Daniel Rowles Kogan Page
Pub Date:
12/2017
ISBN:
9780749481698
Format:
Pbk 232 pages

Provides a step-by-step framework to build, optimize and measure online branding, including cutting edge updates on mobile marketing,...

  • AU$51.99
  • NZ$55.65
Available in Approx 7 days
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Management of Luxury: An International Guide 2ed

by Benjamin Berghaus, Gunter Muller-Stewens and Sven Reinecke Kogan Page
Pub Date:
06/2018
ISBN:
9780749481827
Format:
Pbk 456 pages

Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders...

  • AU$87.00
  • NZ$86.09
Not Yet Published - See Pub Date for expected date
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Selling by Telephone: From Cold Calling to Hot Profit 4ed

by Chris De Winter Kogan Page
Pub Date:
11/2001
ISBN:
9780749436827
Format:
Pbk 160 pages

Telesales is one of the expanding industries of the 21st century. This practical guide provides advice on how to maximise sales...

  • AU$44.99
  • NZ$47.82
Available in Approx 14 days
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Marketing For Economists And Life Scientists: Viewing Marketing Tools As Informative And Risk Reduction/demand Enhancing

by David Zilberman and Amir Heiman World Scientific / Now Publishers
Pub Date:
11/2018
ISBN:
9789813145665
Format:
Hbk 256 pages

Marketing for Economists and Life Scientists presents a new perspective on marketing, i.e., viewing it as a mechanism to reduce...

  • AU$187.00
  • NZ$196.52
Not Yet Published - See Pub Date for expected date
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