How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing...
One of the best books on selling ever published, The New Strategic Selling has changed sales and marketing for ever. Rejecting...
This book is packed with the very latest insights into Multi-Level Marketing. For those who have wondered what MLM or Network...
Become a more confident and effective salesperson Create partnerships with your customers Meet the challenges of today's marketplace...
From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever....
What makes someone do and pay 'anything' to clinch a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking...
Marketing Value Metrics introduces and guides readers through a metrics model that shows not only how marketing systematically...
Richard Denny is the 'godfather of salesmanship' and Selling to Win has established itself as an international best-seller and...
Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed....
Anyone involved in sales faces huge challenges these days, from fierce global competition, pressure on margins, difficulties of...
The Complete Marketer is an accessible source of hard intelligence about the marketing discipline, broken down into over 60 constituent...
To succeed in today's business world of tough and fast decision-makers, how a statement is made can be more important than what...
Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and...
Branding has reached a new frontier. In the future brands will have to appeal to the neglected senses: touch, taste, and smell....
Like most buzzwords, thought leadership is an often misused and misunderstood term. But what is it really? And why do many of...
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