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Controversies in Contemporary Advertising 2ed

by Kim Bartel Sheehan SAGE Publications, Inc
Pub Date:
Pbk 336 pages
AU$172.00 NZ$176.52
Product Status: Title is Print on Demand - May take 4 weeks
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Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognises the plurality of opinions towards advertising, allowing the reader to form and analyse their own judgments. It encourages readers to obtain a critical perspective on advertising issues.

1. Advertising, Its Supporters, and Its Critics
2. Living in a Consumer Culture
3. Advertising and the Media: Changes and Challenges
4. How Advertising is Regulated: Industry
5. Beyond Subliminal
6. Advertising Choices: Influences of Stereotypes and Taste
7. Gender and Advertising: How Gender Shapes Meaning
8. Advertising and Race: Examining the Melting Pot
9. Advertising and Age, Sexual Orientation, and Ability: Marginalized or Mainstream?
10. Children and Advertising: Emerging Consumers, Problematic Strategies
11. Advertising Controversial Products: Bans and Beliefs
12. Tobacco and Alcohol Advertising: Industries in Flux
13. Advertising Prescription Drugs: Healthy Tactics or Risky Propositions
14. Political Advertising: Do "We the People" Still Matter?
15. Socially Responsible Advertising: Does a Brand Have a Conscience?
16. Online Advertising: The Ever-Evolving Landscape
17. Advertising: Being Ethical Advertisers in a Challenging Age

Kim Bartel Sheehan is a Professor and Director of the Masteras Program in Strategic Communication at the School of Communication and Journalism at the University of Oregon. She held leadership positions at agencies in Boston, Chicago and St. Louis, and has consulted with numerous companies. Dr. Sheehan teaches the Principles of Advertising course, as well as courses in advertising and brand planning, media, and research methodology. She also works with Portland students in the Strategic Communication program. Her research involves culture and new technology, and she has published extensively about online privacy, advertising ethics, and Direct-to-Consumer prescription drug advertising. She currently serves as Associate Editor of the Journal of Advertising, the leading advertising research journal And has published three books. Sheehan won the School of Journalism and Communicationas Marshall Award for Innovative Teaching in 2001 and 2010. She has been an Oregon Community Credit Union Fellow, a Page Legacy Scholar, and the Dave and Nancy Petrone Faculty Fellow.