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Popular Culture: A Reader

by Raiford Guins SAGE Publications Ltd
Pub Date:
Pbk 560 pages
AU$115.00 NZ$119.13
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This Reader provides a comprehensive collection of classic and contemporary papers on Popular Culture.

Key works from Adorno to Williams are included, as well as a wide range of contemporary and international perspectives that engage with the dynamic changes that combine to generate 'popular culture' today.

Rai Guins and Omayra Cruz offer a resource with which to understand the pervasive role of popular culture and the processes that constitute it as:
- A product of industry
- An intellectual object of inquiry
- An integral component of people's lives.

The volume is divided into 7 thematic sections, and each section is preceded by an introduction which engages with, and critiques, the chapters that follow.

Table of Contents:

Entangling the Popular: An Introduction to Popular Culture
Omayra Cruz and Raiford Guins

A Reader

Delineating: Culture-Mass-Popular


`Culture' and 'Masses'
Raymond Williams

Mass Civilization and Minority Culture
F R Leavis

A Theory of Mass Culture
Dwight Macdonald

Femininity as Mas[s]querade
Tania Modleski

A Feminist Approach to Mass Culture

The Popular
Morag Shiach

Notes on Deconstructing `The Popular'
Stuart Hall

`Pueblo Pueblo'
Juan Flores

Popular Culture in Time

Commodifying: The Commodity, Culture and Social Life

The Fetishism of Commodities and the Secret Thereof
Karl Marx

The Work of Art in the Age of Mechanical Reproduction
Walter Benjamin

Culture Industry Reconsidered
Theodor W Adorno

The Commodity as Spectacle
Guy Debord

Reification And Utopia in Mass Culture
Fredric Jameson

Introduction to The Politics of Culture in the Shadow of Late Capital
Lisa Lowe and David Lloyd

Marketing: Socio-Economic Considerations of Popular Culture

Tommy Hilfiger in the Age of Mass Customization
Paul Smith

America's Paradox
Ellis Cashmore

Traveling Barbie
Inderpal Grewal

Indian Transnationality and New Consumer Culture

Corporate Disney in Action
Janet Wasko

How Tiger Lost His Stripes
Henry Yu

Post-Nationalist American Studies as a History of Race, Migration, and the Commodification of Culture

Practicing: Popular Tastes and Ways of Consuming


Popular Discrimination
John Fiske

(Male) Desire and (Female) Disgust
Laura Kipnis

Reading Hustler

Symbolic Creativity
Paul Willis

Star Trek
Henry Jenkins

Rerun, Reread, Rewritten

Fan Writing as Textual Poaching

Sleaze Mania, Euro-Trash, and High Art
Joan Hawkins

The Place of European Art Films in American Low Culture

Voicing: Identities and Articulation

What is this 'Black' in Black Popular Culture?
Stuart Hall

Bombay, U.K., Yuba City
Gayatri Gopinath

Bhangra Music and the Engendering of Diaspora

The Face of America and the State of Emergency
Lauren Berlant

Pedro Zamora's Real World of Counterpublicity
Jose Esteban Munoz

Performing an Ethics of the Self

Looking for My Penis
Richard Fung

The Eroticized Asian in Gay Video Porn

Styling: Subculture and Popular Performance

Dick Hebdige

Second-Hand Dresses and the Role of the Ragmarket
Angela McRobbie

The Media Development of `Subcultures'
Sarah Thornton

(Or the Sensational Story of 'Acid House')

A Style Nobody Can Deal With
Tricia Rose

Politics, Style and the Postindustrial City in Hip Hop

If I Had a Dick
Cynthia Fuchs

Queers, Punks, and Alternative Acts

Drag Kings
Judith Halberstam

Masculinity and Performance

Locating: Space, Place, and Power

Walking in the City
Michel de Certeau

Seance, Tricknowlogy, Skateboarding, and the Space of Youth
Michael Nevin Willard

Straight Out the Barrio
Victor Hugo Viesca

Ozomatli and the Importance of Place in the Formation of Chicano/a Popular Culture in Los Angeles

Wearing Your Art on Your Sleeve
Paul Gilroy

Notes Towards a Diaspora History of Black Ephemera

Diasporic Noise
George Lipsitz

History, Hip Hop, and the Post-Clonial Politics of Sound

Head-Hunting on the Internet
Lisa Nakamura

Identity Tourism, Avatars, and Racial Passing in Textual and Graphic Chat Spaces

Entangling the Popular: An Introduction to Popular Culture / Delineating: Culture-Mass-Popular / Commodifying: The Commodity, Culture and Social Life / Marketing: Socio-Economic Considerations of Popular Culture / Practicing: Popular Tastes and Ways of Consuming / Voicing: Identities and Articulation / Styling: Subculture and Popular Performance / Locating: Space, Place, and Power / Popular Culture in Los Angeles

An extraordinarily well considered selection of articles and essays, arranged with skill and style.
Raiford Guins University of the West of England, UK

Omayra Zaragoza Cruz Los Angeles, USA