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Media, Culture and Society: An Introduction 2ed

by Paul Hodkinson SAGE Publications Ltd
Pub Date:
Pbk 344 pages
AU$83.00 NZ$86.09

SAGE Student Price: AU$70.00

Product Status: In Stock Now
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Available as eBook
AU$66.00 | NZ$75.57

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Paul Hodkinson's bestseller is back, once again exploring the concepts and complexities of the media in an accessible, balanced, and engaging style. Additions to the second edition include:

    • A new chapter on advertising and sponsorship.

    • Extensive revision and updating throughout all chapters.

    • New material on technologies, censorship, online news, fan cultures and representations of poverty.

    • Greater emphasis on and examples of digital, interactive and mobile media throughout.

    • Fully reworked chapter on media, community and difference.

    • Up-to-date examples covering everything from social media, contemporary advertising, news events and mobile technologies, to representations of class, ethnicity and gender.

Combining a critical survey of the field with a finely judged assessment of cutting-edge developments, this second edition cements its reputation as the 'must have' text for any undergraduate student studying media, culture and society.

Paul Hodkinson is a Reader at the University of Surrey

Media Technologies
Media Industry
Media Content
Media Users
Media as Manipulation
Construction of News
Public Service or Personal Entertainment
Advertising and Sponsorship
Decline of the National Public: Commercialisation, Fragmentation, Globalisation
Identity and Difference in Media Cultures
Media, Ethnicity and Diaspora
Media, Gender and Sexuality
Fans, Communities and Subcultures
Saturation, Fluidity and Loss of Meaning

"This text covers all the main topics I wanted to address. It has great a structure, contextualizes key theoretical interventions and weaves them together well with topical discussions."

Paul Hodkinson - University of Surrey, UK . Paul Hodkinson is a Reader at the University of Surrey