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Doing Research in the Real World (Pbk with Interactive ebook) 4ed

by David E Gray SAGE Publications Ltd
Pub Date:
Kit 824 pages
AU$115.00 NZ$120.87

SAGE Student Price: AU$97.75

Product Status: In Stock Now
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Featuring a full set of updated and integrated digital resources, as well as three new chapters on visual methods, qualitative data analysis with NVivo, and digital research, this fourth edition remains on the forefront of practical, applied research. Guiding students through every step of the research process from start to finish in a logical way, the book takes a pragmatic, real-world approach to research methods that gives students the tools and confidence to carry out their own research and see its value outside of university. Weaving quantitative, qualitative, and mixed methods together, it encourages students to consider flexible options and choose the most appropriate methods for their projects.


Other key updates include: - Coverage of all types of assessment techniques - More links to existing datasets - Multiple choice questions on the companion website - Interactive flashcards - Downloadable checklists Brimming with checklists, interdisciplinary examples, and tips about navigating the realities of planning a project, collecting and analysing data, and sharing research findings, this book is still the companion for any research student.


Chapter 1. Introduction
Part A. Principles and Planning for Research
Chapter 2. Theoretical Perspectives and Research Methodologies
Chapter 3. Selecting and Planning Research Proposals and Projects
Chapter 4. Research Ethics
Chapter 5. Searching, Critically Reviewing and Using the Literature
Part B. Research Methodology
Chapter 6. Quantitative Methods
Chapter 7. Qualitative Methods
Chapter 8. Using Mixed Methods
Chapter 9. Sampling Strategies
Chapter 10. Designing Descriptive and Analytical Surveys
Chapter 11. Designing Case Studies
Chapter 12. Designing Evaluations
Chapter 13. Action Research and Change
Part C. Data Collection Methods
Chapter 14. Collecting Primary Data: Questionnaires & Surveys
Chapter 15. Collecting Primary Data: Interviewing
Chapter 16. Non Participant Observation
Chapter 17. Ethnography and Participant Observation
Chapter 18. Focus Groups
Chapter 19. Unobtrusive Measures & Naturally Occurring Data
Chapter 20. Visual Methods
Chapter 21. Digital Research Methods
Chapter 22. Secondary Data & Research
Part D Analysis and Report writing
Chapter 23. Getting started with using SPSS
Chapter 24. Analysing and Presenting Quantitative Data
Chapter 26. Getting started with Nvivo
Chapter 27. Writing up the Research
Chapter 28. Preparing for Presentations and Vivas

This book is a very user-friendly and theoretically robust guide that will prove invaluable to researchers and students alike.  I particularly like the breadth and depth with which all dimensions of the research process  are  addressed and explained. The new material on questionnaire and surveys will be of great benefit and is a major strength of the new edition.

David Gray is Professor of Leadership and Organisational Behaviour at the University of Greenwich.  His research interests, and publication record, include research methods, management learning (particularly coaching and mentoring), professional identity, action learning, reflective learning, management learning in SMEs and the factors that contribute to SME success.  He has published books and articles on research methods, organizational learning, and coaching and mentoring. David has led a number of EU-funded research programmes including one examining the impact of coaching on the resilience of unemployed managers in their job-searching behaviours and another on how action learning can sustain unemployed managers in starting their own business. He has recently completed a global survey into the professional identity of coaches. When not leading research projects he tries to play golf.