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Global Business Strategy: Asian Perspective

by Hwy-chang Moon World Scientific
Pub Date:
03/2010
ISBN:
9789813224780
Format:
Pbk 348 pages
Price:
AU$122.00 NZ$126.09
Product Status: Available in Approx 14 days
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Given the rise of Asia in the global economy in recent decades, it is important to understand the uniqueness of Asian business. This book first introduces the core strategies prevalent in Western business, and then explains how they can be applied or adapted to Asian business. When necessary, modified or new business models (as developed by the author) are utilized to better explain Asian business. Furthermore, this book deals not just with the theory, but also with practice. Several real-life case studies and examples are discussed in order to compare and contrast the Asian and Western perspectives on global business strategy. Readers will therefore gain an enhanced understanding of Asian business and formulation of Asian business strategy.