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Social Research Methods: Qualitative, Quantitative and Mixed Methods Approaches

by Sigmund Gronmo SAGE Publications Ltd
Pub Date:
Pbk 592 pages
AU$102.00 NZ$106.09
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Structured around one of the concepts students struggle with the most - the research question - this book begins with how to understand the role of good questions before demonstrating how questions underpin good research designs and how social research can be framed as asking and answering questions. Perfect for undergraduate students new to methods, it teaches students how qualitative, quantitative, and mixed methods research can be used to answer these questions.

Part I: Researching Society
Chapter 1: How and why we study society
Chapter 2: Methods and methodologies in social science
Chapter 3: The ethics and politics of research
Part II: Designing Social Research
Chapter 4: Creating research questions
Chapter 5: Doing a literature review
Chapter 6: Choosing a research design
Chapter 7: Finding sources and data
Chapter 8: Sampling
Part III: Data Collection and Data Quality
Chapter 9: Ethnography and participant observation
Chapter 10: Unstructured interviews and focus groups
Chapter 11: Documentary sources and qualitative content analysis
Chapter 12: Structured observation
Chapter 13: Questionnaires and surveys
Chapter 14: Quantitative content analysis
Chapter 15: Data quality, reliability and validity
Part IV: Data Analysis
Chapter 16: Analysis of qualitative data
Chapter 17: Indexes and distributions
Chapter 18: Relationships between variables
Chapter 19: Statistical generalization
Chapter 20: Mixed methods and combining data
Part V: Asking and Answering Questions in Social Science
Chapter 21: Description, explanation and understanding
Chapter 22: Time, space and level
Chapter 23: Relations, networks and structures
Chapter 24: Big data and computational social science
Part VI: Writing and Presenting Research
Chapter 25: Working with data visualization
Chapter 26: Writing about research

This handbook will be an essential reference for both students and experienced social scientists. Sigmund Grønmo clearly explains social research methods, including research design, data collection, analysis and even writing and publishing research. The examples and case studies provided make reading about methods both accessible and understandable.

Sigmund Grønmo is Emeritus Professor of Sociology and former Rector (Vice-Chancellor) of the University of Bergen, Norway. He is affiliated with the Institute for Social Research in Oslo, Norway, and he is an Honorary University Professorial Fellow at Charles Darwin University in Darwin, Australia, and a Life Member of Clare Hall at the University of Cambridge in UK.  Previously, he has been Professor at the Norwegian Business School, Adjunct Professor at the University of Oslo, and Sàmi University of Applied Science, and Research Director and Executive Director at the Norwegian Fund for Market and Distribution Research.  He is an elected member of The Norwegian Academy of Science and Letters, and Academiae Europaea, as well as a Fellow of The World Academy of Art and Science.  He has been a Visiting Professor at Dalhousie University, Halifax, Canada; Illinois State University, USA; University of California, Berkeley, USA; University of Queensland, Brisbane, Australia; James Cook University, Cairns, Australia; and University of Cambridge, UK.  He has published numerous books and a large number of journal articles, book chapters and papers, especially within economic sociology, sociology of time, social network analysis, and social science methodology. He has extensive experience in teaching social research methods at universities and colleges in Norway and several other countries.