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Imagination Gap: Stop Thinking the Way You Should and Start Making Extraordinary Things Happen

by Brian Reich Emerald Publishing Limited
Pub Date:
Pbk 272 pages
AU$33.99 NZ$34.77
Product Status: In Stock Now
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Everyone has imagination. Imagination helps us see new possibilities for the future, navigate in times of uncertainty, and spark new ideas. But most of us do not know how to use imagination to its fullest potential or how to harness the power of imagination to overcome obstacles. The result: our most important ideas and biggest ambitions never turn in to reality.


This is The Imagination Gap.  


In this timely new book, Brian Reich shows us that imagination is the greatest natural resource available to humans and one of the most powerful forces in shaping behavior to make real change. He explains how the most creative thinkers, forward-looking entrepreneurs, and influential change agents, in every sector of our society, harness the power of their imaginations to achieve their goals, and motivate others to take action. He outlines how the strongest leaders show others how to use their imaginations to expand their individual and collective potential.  


In a rapidly changing world with so many choices and challenges to face, we must draw on our imagination more than ever before. Imagination makes the difference between projects that succeed and those that don’t, and is the key ingredient that transforms an idea from interesting into world-changing. The Imagination Gap helps leaders in every sector more effectively use and apply their imaginations to explore new, creative, and innovative approaches to survive and thrive.  


The book features dozens of in-depth interviews and examples from a range of industries and settings including Broadway, comedy, marketing, nonprofits, politics, Silicon Valley, and more. It also includes specific, actionable guidance and steps to follow to stop thinking the way you “should” and start making extraordinary things happen.

1. What Is Imagination?

2. The Imagination Gap

3. The Knowledge and Leadership Crises  

4. Closing the Gap

5. Imagination and Language (Framing, Expectations)  

6. Imagination and Decision-Making (Information, Experiences, Stuff)  

7. Imagination and Expectation (Beliefs and Behaviors)

8. Imagination and Structures (Rules and Standards)

9. All Hands on Deck

10. Smart(er) Data

11. A Different Kind of F-Word

12. Big Ideas and Big Questions


GÇ£Brian Reich is a relentless advocate for change. His laser-sharp vision and ability to zoom into the essence and core of things is extraordinary. He has spent his life figuring out how to make the world a better place through his actions. Brian does not waste time; he always turns directly toward the most pressing issues. He is an optimist, never giving up on the opportunities around him and always sees potential to reshape the world. In The Imagination Gap, he explores a completely fresh angle on how to develop and pursue big, important ideas. Imagination is something we all have, but we have shut it down in fear of too much risk, in fear of looking different. Well, we shouldn't. Brian helps us imagine what is possible if we didn't.GÇ¥
Brian Reich is a strategist and writer for executive leaders at global brands, media companies, startups, nonprofits and political organizations. His research and views regarding the impact of media and technology on society have been published in the New York Times, Fast Company, Fortune, TechCrunch, Stanford Social Innovation Review, Vice, Wired, AdAge, The Chronicle of Philanthropy, and others. He has delivered analysis of digital, media, political and other trends on NPR and Fox News. Brian is also the author of Shift & Reset: Strategies for Addressing Serious Issues in a Connected Society and Media Rules! Mastering Today’s Technology to Connect with and Keep Your Audience. Brian has held senior roles at leading PR, marketing, advertising, digital and public affairs agencies and was briefing director for Vice President Al Gore in the White House. He serves as an advisor to several nonprofit organizations and start-ups. He attended the University of Michigan and holds a bachelors degree in political science from Columbia University. He lives in New York City with his wife, Karen Dahl, and their two children.