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Entrepreneur's Guide to Risk and Decisions: Building Successful Early-Stage Ventures

by Thomas G. Pittz and Eric W. Liguori Emerald Publishing Limited
Pub Date:
Pbk 128 pages
AU$49.99 NZ$50.43
Product Status: In Stock Now
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Becoming a successful entrepreneur is impossible without accepting risk - the question is which risk to take and at what time. Expert authors Thomas G. Pittz and Eric W. Liguori draw on years of working with and in early-stage ventures to provide guidance for managing the risk associated with these decisions. Throughout this book, they offer practical, no-nonsense advice for marketing and financing your business, bringing on partners and employees, networking with key connectors, and launching your business as inexpensively and aggressively as possible.   


Following lean startup logic, The Entrepreneur’s Guide to Risk and Decisions: Building Successful Early-Stage Ventures cuts through to the strategically important - and emotionally charged - decisions that separate the successful entrepreneurs from the unsuccessful. It is designed to help entrepreneurs move quickly, rapidly iterate their business models based on customer feedback, and provide guideposts for managing the risks inherent in all startup ventures.

Chapter 1. Process

I. Ideas vs Execution

II. Business Plans vs. Business Models

III. Prototyping

IV. The Pitch

V. Market Segmentation & Pivoting

Chapter 2. People

I. Finding and Selecting Partners

II. Determining Equity & Vesting

III. Building Culture

IV. Hiring Employees

V. Choosing Mentors

Chapter 3. Networks

I. Networking Fundamentals

II. Navigating Networks (ESOs, community services, etc.)

III. Building Networks

IV. Exploiting Networks

V. Maintaining Networks

Chapter 4. Sales & Marketing

I. Learning to Sell

II. Sales Pipeline and Tracking Metrics

III. Failure, Rejection, Learning

IV. Guerilla Marketing

V. Pricing Models

VI. Branding

Chapter 5. Financing

I. Financial Literacy

II. Bootstrapping

III. Crowdfunding

IV. Equity Financing

V. Debt Financing

Chapter 6. Nuts and Bolts

I. Legal Considerations (filing your business, ownership decisions, etc.)

II. Human Resource Basics (important laws & filings, etc.)

III. Compliance & Business Systems

IV. Tax Considerations

V. Exit Strategies

Thomas G. Pittz has mentored numerous entrepreneurs and students at the Lowth Entrepreneurship Center of the Sykes College of Business at the University of Tampa. He transitioned to academia after two decades of industry experience, including launching two entrepreneurial ventures, and maintains an active consulting practice. He has a Ph.D. from New Mexico State University.


Eric W. Liguori sits at the global forefront of entrepreneurship education. In 2019 he became the youngest person ever elected to serve as President of the United States Association for Small Business and Entrepreneurship, the largest academic organization dedicated to advancing entrepreneurship education through bold teaching, scholarship, and practice. He holds the Rohrer Chair of Entrepreneurship at Rowan University and is the Executive Director of the Rowan Center for Innovation and Entrepreneurship. He has a Ph.D. from Louisiana State University.