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Making Machu Picchu: The Politics of Tourism in Twentieth-Century Peru

by Mark Rice The University of North Carolina Press
Pub Date:
Pbk 252 pages
AU$63.00 NZ$65.22
Product Status: Not Our Publication - we no longer distribute
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Speaking at a 1913 National Geographic Society gala, Hiram Bingham III, the American explorer celebrated for finding the "lost city" of the Andes two years earlier, suggested that Machu Picchu "is an awful name, but it is well worth remembering." Millions of travelers have since followed Bingham's advice. When Bingham first encountered Machu Picchu, the site was an obscure ruin. Now designated a UNESCO World Heritage Site, Machu Picchu is the focus of Peru's tourism economy. Mark Rice's history of Machu Picchu in the twentieth century—from its "discovery" to today's travel boom—reveals how Machu Picchu was transformed into both a global travel destination and a powerful symbol of the Peruvian nation.

Rice shows how the growth of tourism at Machu Picchu swayed Peruvian leaders to celebrate Andean culture as compatible with their vision of a modernizing nation. Encompassing debates about nationalism, Indigenous peoples' experiences, and cultural policy—as well as development and globalization—the book explores the contradictions and ironies of Machu Picchu's transformation. On a broader level, it calls attention to the importance of tourism in the creation of national identity in Peru and Latin America as a whole.
"A serious academic work about a subject that historians have only recently taken seriously. . . . Offers a well-researched history of tourism and also gives readers many insights into the relationship between pre-Columbian history and Peruvian state-building in the modern era."--H-Net Reviews


"This engaging book offers sophisticated insights into how local and international forces influenced tourism and nation-state formation in Peru. . . . Essential"--Choice Reviews


"Making Machu Picchu is a most welcome contribution to historical approaches to tourism development in Latin America. With its lively prose and marvelous detail, this book should be enjoyed by students, researchers, and a wider public, perhaps including many who have themselves undertaken journeys to the famed site that was newly "discovered" over a century ago."--E.I.A.L (Estudios Interdisciplinarios de América Latina y el Caribe)


"Not only the first serious treatment of Machu Picchu’s central role in the development of tourism in Peru, this book also brilliantly explores the importance of tourism and Machu Picchu to Peru's self-fashioning as a nation directly descended from the 'great civilization' of the Incas. Making Machu Picchu is a welcome and essential contribution to a broader effort to complete the puzzle of Peru’s modern history." - Paulo Drinot, University College London
Mark Rice is assistant professor of history at Baruch College, City University of New York.