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Data Strategy: How to Profit from a World of Big Data, Analytics and the Internet of Things

by Bernard Marr Kogan Page
Pub Date:
Pbk 200 pages
AU$55.99 NZ$58.25
Product Status: In Stock Now
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Data is revolutionizing the way we all do business. Every business is now a data business and needs a robust Data Strategy. However less than 0.5% of all data is ever analysed and used, offering huge potential for organisations when trying to leverage this key strategic asset.    


What is the value of your data and how does it generate business value? Data Strategy, by bestselling author Bernard Marr, provides a clear blueprint showing what organizations need to do to define and execute an effective plan for one of their biggest strategic assets: data.   


It shows you how to:    

- define your strategic data assets and data audience  

- gather the required data and put in place new collection methods  

- get the most from predictive analytics and machine learning  

- have the right technology, data infrastructure and key data competencies   

- ensure you have an effective security and governance system in place to avoid huge financial, legal and reputational problems.    


Illustrated with case examples of organizations such as Walmart, RBS, Google and NASA, Data Strategy will equip any organization with the tools and strategies it needs to profit from big data, analytics and the Internet of Things.

    • Chapter - 01: Why Every Business is Now a Data Business;
    • Chapter - 02: Deciding Your Strategic Data Needs;
    • Chapter - 03: Using Data to Improve your Business Decisions;
    • Chapter - 04: Using Data to Improve your Business Operations;
    • Chapter - 05: Monetizing your Data;
    • Chapter - 06: Sourcing and Collecting Data;
    • Chapter - 07: Turning Data into Insights;
    • Chapter - 08: Creating the Technology and Data Infrastructure;
    • Chapter - 09: Building Data Competencies in Your Organisation;
    • Chapter - 10: Ensuring Your Data Doesn't Become a Liability: Data Governance;
    • Chapter - 11: Executing and Revisiting your Data Strategy

"Bernard hits the pulse of one of the largest transformations impacting all businesses with this book. Having a robust data strategy and data science roadmap has become an essential part of every organization's DNA. This book provides a roadmap on how to get there with key insights from leaders in the space."
Bernard Marr is a bestselling author, keynote speaker, strategic performance consultant and analytics, KPI & Big Data guru. He has worked with and advised many of the world's best-known organizations including Accenture, Astra Zeneca, Bank of England, Barclays, BP, DHL, Fujitsu, Gartner, HSBC, Mars, the Ministry of Defence, Microsoft, Oracle, the Home Office, the NHS, Orange, Tetley, T-Mobile, Toyota, Royal Air Force, SAP and Shell, among many others on their business and data strategies. He writes on the topic of data and analytics for various publications including Forbes, HuffPost and LinkedIn Pulse.