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Qualitative Research in Business and Management 2ed

by Michael D Myers SAGE Publications Ltd
Pub Date:
03/2013
ISBN:
9780857029744
Format:
Pbk 296 pages
Price:
AU$89.00 NZ$90.43
Product Status: In Stock Now
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Available as eBook
AU$71.00 | NZ$79.39

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The second edition of this well-liked textbook continues to provide graduate students with an invaluable guide to all of the key aspects of qualitative research in business and management.

Well-written, concise and accessible, Qualitative Research in Business and Management helps students to understand the philosophies underpinning qualitative research and research design in business and management. Covering a wide range of qualitative methods including action research, case studies, interviews and participant observation, Myers helps students to carry out their own research in business and management. Students are taught how to analyse and critically evaluate research as well as assessing the advantages and disadvantages of different approaches. This text is an expansive resource for qualitative researchers that will help them from start to finish.

Key features:

- Chapters on writing up research and how to get your research published

- Packed with case studies and examples from business and management

- An enhanced companion website featuring full-text journal articles and weblinks for students and an Instructor's Manual and PowerPoint slides for lecturers

This book is an indispensable resource to business and management students undertaking qualitative research.

PART ONE: INTRODUCTION
How to Use This Book
Overview of Qualitative Research
PART TWO: FUNDAMENTAL CONCEPTS OF RESEARCH
Research Design
Philosophical Perspectives
Ethics
PART THREE: QUALITATIVE RESEARCH METHODS
Action Research
Case Study Research
Ethnographic Research
Grounded Theory
PART FOUR: DATA COLLECTION TECHNIQUES
Interviews
Participant Observation and Fieldwork
Using Documents
PART FIVE: ANALYSING QUALITATIVE DATA
Analysing Qualitative Data: An Overview
Hermeneutics
Semiotics
Narrative Analysis
PART SIX: WRITING UP AND PUBLISHING
Writing up
Getting Published
PART SEVEN: CONCLUSION
Qualitative Research in Perspective

'An excellent and invaluable resource for those interested in conducting qualitative research in the business and management field' - Catherine Cassell Professor of Organizational Psychology, Manchester Business School, UK
Michael D. Myers is Professor of Information Systems and Head of the Department of Information Systems and Operations Management at the University of Auckland Business School, Auckland, New Zealand. He has won numerous awards including Best Paper award for the most outstanding paper published in MIS Quarterly in 1999. He served as President of the Association for Information Systems (AIS) in 2006-2007 and is a Fellow of AIS.