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SAGE Dictionary of Quantitative Management Research

by Luiz Moutinho and Graeme D Hutcheson SAGE Publications Ltd
Pub Date:
01/2011
ISBN:
9781412935296
Format:
Pbk 344 pages
Price:
AU$94.00 NZ$98.26
Product Status: In Stock Now
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Available as eBook
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A must-have reference resource for quantitative management researchers, this dictionary contains over 100 entries covering the fundamentals of quantitative methodologies; covering both analysis and implementation and examples of use, as well as detailed graphics to aid understanding.

Every entry features:
-an introduction to the topic,
-key relevant features,
-a worked example,
-a concise summary and a selection of further reading suggestions, and
-cross-references to associated concepts within the dictionary.

COURSE USE: Suitable for courses in Quantitative Techniques for Business and Management Research.

PART ONE: MEASUREMENT AND RELIABILITY PART TWO: RESEARCH DESIGN PART THREE: ELEMENTARY STATISTICS AND DATA REDUCTION PART FOUR: STATISTICAL MODELLING PART FIVE: COMPUTER AND MATHEMATICAL MODELLING

Luiz Moutinho is Foundation Chair of Marketing at the Department of Management, University of Glasgow. Graeme D. Hutcheson is Lecturer in Quantitative Methods and Statistical Modelling at the School of Education, University of Manchester