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Doing Research in the Business World (with Interactive Ebook)

by David Gray SAGE Publications Ltd
Pub Date:
Kit 840 pages
AU$137.00 NZ$143.48
Product Status: New Edition Coming in November
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& Academics:
This book is the ideal companion to doing practical research in business and management. Designed especially for students and researchers in business it skilfully guides you through each step of the research process and demonstrates what it means to conduct quality research in today’s global context.

Grounded in actual research and supported by the author’s 25 years of experience teaching business and management students, this book introduces you to the reality of conducting research for the classroom and the boardroom. It gives you advice on how to identify, design and complete appropriate projects and showcases effective research strategies and methods.



Packed full of learning features and fully supported by an interactive companion website, this authoritative book enables you to develop your own research and maximize its impact. It provides all the tools you need to collect analyse and present data.


Chapter 1. Introduction
Chapter 2. Theoretical Perspectives and Research Methodologies in Business
Chapter 3. Selecting and Planning Business Research Proposals and Projects
Chapter 4. Business Research Ethics
Chapter 5. Searching, Critically Reviewing and Using the Literature in Business
Chapter 6. Business Research Design: Quantitative Methods
Chapter 7. Business Research Design: Qualitative Methods
Chapter 8. Business Research Design: Using Mixed Methods
Chapter 9. Sampling Strategies in Business
Chapter 10. Designing Descriptive and Analytical Surveys for Business
Chapter 11. Designing Business Case Studies
Chapter 12. Designing Evaluations in Business
Chapter 13. Action Research and Change in Business
Chapter 14. Collecting Primary Data: Questionnaires
Chapter 15. Collecting Primary Data: Interviewing
Chapter 16. Non Participant Observation
Chapter 17. Ethnography and Participant Observation
Chapter 18. Focus Groups
Chapter 19. Unobtrusive Measures
Chapter 20. Visual Methods
Chapter 21. Secondary Data Analysis
Chapter 22. Getting started using SPSS
Chapter 23. Analysing and Presenting Quantitative Data
Chapter 24. Getting started with Nvivo
Chapter 25. Analysing and Presenting Qualitative Data
Chapter 26. Writing up the Research in a Business Report
Chapter 27. Planning Presentations and Vivas for Business

A digestible, user friendly format. It is important that students realise that we ‘do’ research every day and not just for an undergraduate thesis.
David Gray - University of Greenwich, U.K, David Gray studied economics and history at the London School of Economics before commencing on a teaching career in further education.  He then spent three years as a training manager at the London Stock Exchange before joining the University of Surrey as a lecturer.  David is now Professor of Leadership and Organisational Behaviour at the University of Greenwich