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Practical Introduction to Mixed Methods for Business and Management

by Pat Bazeley SAGE Publications Ltd
Pub Date:
Pbk 136 pages
AU$59.99 NZ$63.47
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Mixed Methods Research for Business and Management guides students and researchers through how to use this methodology successfully in a research-based dissertation or project.


The book introduces mixed methods research, a methodological approach popular in business and management that combines and integrates different sources of data and methods of analysis. It explains the theoretical issues and debates associated with combining methods, and outlines the types of research questions that mixed methods are best suited to answering.


The reader is taken step-by-step through the mixed methods process from developing a mixed methods study, through designing and conducting it, and finally, reporting on the results.


Suitable for business and management students and researchers undertaking their own mixed methods research.

Chapter 1: Foundations
Chapter 2: Developing a Mixed Methods Study
Chapter 3: Designing and Conducting a Mixed Methods Study
Chapter 4: Analysing Mixed Methods Data
Chapter 5: Bringing It All Together

Pat Bazeley offers a concise and balanced, yet comprehensive, introduction to the mixed methods research journey from developmental stages to writing up, laced with examples from the literature and from her own research.  This guide will be gold for any social or behavioural researcher aspiring to expand their methodological repertoire.  Invest in this book now - it will return that investment many times over!

Pat Bazeley was awarded a PhD in community psychology for an action research based thesis which argued that community development was an effective strategy for the promotion of mental health in a disadvantaged population. After graduating she worked in community development and as a freelance researcher", undertaking projects in public health, welfare, education, law and community studies. From 1991-9 she was responsible for research development and administration for academic staff at the University of Western Sydney, Macarthur. Currently, she is a (very) part time Associate Professor in the Centre for Primary Health Care and Equity at the  University of New South Wales," supervising PhD students. 

From 2000-2013 Pat provided research training", consulting and retreat facilities for researchers at Bowral, in the southern highlands of NSW. She continues to provide occasional training and consulting services for academics, graduate students and practitioners in universities, government departments and commercial organisations both locally and internationally. Her particular expertise is in helping researchers to make sense of qualitative, quantitative," and mixed methods data and in using computer programs for management and analysis of data. Her passion is to help people move beyond simple descriptive analyses of rich data.

Pat has a particular interest in mixed methods research", where she is exploring tools and techniques for integrating analyses of different forms of data, and the methodological implications of doing so. She was 2015-16 President of the Mixed Methods International Research Association. Pat is currently on the Editorial Boards for the Journal of Mixed Methods Research and Qualitative Health Research, having served in the past as an Associate Editor of the Journal of Mixed Methods Research. She has published books, chapters and articles on qualitative and mixed methods data analysis. She has also published on immunisation services, and on the career development and performance of researchers.