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Social Media Reader

by Michael Mandiberg New York University Press
Pub Date:
Pbk 299 pages
AU$62.00 NZ$64.35
Product Status: In Stock Now
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With the rise of web 2.0 and social media platforms taking over vast tracts of territory on the internet, the media landscape has shifted drastically in the past 20 years, transforming previously stable relationships between media creators and consumers.  The Social Media Reader is the first collection to address the collective transformation with pieces on social media, peer production, copyright politics, and other aspects of contemporary internet culture from all the major thinkers in the field.

Culling a broad range and incorporating different styles of scholarship from foundational pieces and published articles to unpublished pieces, journalistic accounts, personal narratives from blogs, and whitepapers, The Social Media Reader promises to be an essential text, with contributions from Lawrence Lessig, Henry Jenkins, Clay Shirky, Tim O'Reilly, Chris Anderson, Yochai Benkler, danah boyd, and Fred von Loehmann, to name a few. It covers a wide-ranging topical terrain, much like the internet itself, with particular emphasis on collaboration and sharing, the politics of social media and social networking, Free Culture and copyright politics, and labor and ownership. Theorizing new models of collaboration, identity, commerce, copyright, ownership, and labor, these essays outline possibilities for cultural democracy that arise when the formerly passive audience becomes active cultural creators, while warning of the dystopian potential of new forms of surveillance and control. 

 1 The People Formerly Known as the Audience 
 2 Sharing Nicely
 3 Open Source as Culture/Culture as Open Source
 4 What Is Web 2.0? Design Patterns and Business Models for the Next Generation of Software
 5 What Is Collaboration Anyway?
 6 Participating in the Always-On Lifestyle 
 7 From Indymedia to Demand Media
 8 Phreaks, Hackers, and Trolls: The Politics of Transgression and Spectacle
 9 The Language of Internet Memes 
 10 The Long Tail 
 12 Your Intermediary Is Your Destiny 
 13 On the Fungibility and Necessity of Cultural Freedom 
 14 Giving Things Away Is Hard Work
 15 Quentin Tarantino’s Star Wars? Grassroots Creativity Meets the Media Industry
 16 Gin, Television, and Social Surplus 
 17 Between Democracy and Spectacle
 18 DIY Academy? Cognitive Capitalism, Humanist Scholarship, and the Digital Transformation
 About the Contributors

"The book already casts a broad net and brings in many treasures exploring issues around social media in so many fields. It makes for an excellent, vital read and makes a necessary to push into more thoughtful explorations on the topic."

“Collective intelligence, shareable goods, collaborative learning, demand media: all are explained by this wonderful book, and all are embodied by it. Many of the biggest names in digital and new media studies are here in a tome ready for the classroom that collects both canonical and original work. An outstanding addition to any media scholar or enthusiast’s personal library.” -Jonathan Gray,author of Show Sold Separately

"The Social Media Reader [is] groundbreaking in both form and content: evidence of the transformative power and potential of social media."-Studies in American Culture
Michael Mandiberg is an assistant professor of new media at the College of Staten Island / CUNY and
Senior Fellow at Eyebeam Center for Art + Technology in New York City. He is the co-author (with xtine burrough) of the new media textbook Digital Foundations: an Intro to Media Design, (AIGA Design Press).