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Multimodality, Meaning, and Institutions

by Markus Hollerer, Thibault Daudigeos and Dennis Jancsary Emerald Publishing Limited
Pub Date:
Hbk 272 pages
AU$132.00 NZ$136.52
Product Status: Title is Print on Demand - May take 4 weeks
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This volume focuses on the relationship between different modes in the emergence, diffusion, maintenance, and challenge of social meanings and institutions. The contributions demonstrate the potential of multimodal approaches to advance the design of rigorous methods of analysis for the study of multimodal communicative practices.

Introduction: Multimodality, Meaning, And Institutions; Markus A. H+¦llerer, Thibault Daudigeos and Dennis Jancsary

Part One: Pushing Forward the Multimodal Agenda in Organization Studies-á

1, Multimodal Imaginaries and The GÇ£Big WormGÇ¥: Materialities, Artefacts and Analogies in S+úo PauloGÇÖs Urban Renovation; Felippe De Medeiros Oliveira, Gazi Islam and Maria Laura Toraldo

2, A Call for "Strong" Multimodal Research in Institutional Theory; Tammar B. Zilber-á

Part Two: Methodological Advances in Multimodal Research-á

3, Institutions as Multimodal Accomplishments: Towards The Analysis of Visual Registers; Dennis Jancsary, Renate E. Meyer, Markus A. H+¦llerer and Eva Boxenbaum

4, Protest in Style: Exploring Multimodal Concision in Rhetorical Artifacts; Wenyao (Will) Zhao

Part Three: Multimodality and The Institutionalization of Innovations-á

5, Towards A Multimodal Model of Theorization Processes; M+¬lodie Cartel, Sylvain Colombero and Eva Boxenbaum-á

6, A Multimodal Investigation of the Institutionalization of Aesthetic Design as A Dimension of Competition in The Pc Industry; Micki Eisenman

7, Let The Games Begin: Institutional Complexity and The Design of New Products; Raissa Pershina and Birthe Soppe

Afterword; Theo van Leeuwan

Presenting their research in the sociology of organizations, scholars of business and organizations cover multimodal perspectives on institutional persistence and change, and the multimodal construction of identities. Among their topics are the multimodal construction of a rational myth: industrialization of the French building sector from 1845 to 1970, dirty oil or ethical oil: visual rhetoric in legitimation struggles, companies on the runway: fashion companies' multimodal presentation of their organizational identity in job advertising, and the architecture of city identities: a multimodal study of Barcelona and Boston.