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Global Aspects of Reputation and Strategic Management

by David Deephouse, Naomi Gardberg and William Newburry Emerald Publishing Limited
Pub Date:
07/2019
ISBN:
9781787543140
Format:
Hbk 288 pages
Price:
AU$146.00 NZ$146.96
Product Status: Available in Approx 14 days
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Our grasp of reputation as a strategic asset would benefit from a better understanding of how country-level factors influence reputation development, as well as how reputation obtained in one context can be transferred to another. This volume of Research in Global Strategic Management focuses on global aspects of reputation in strategic management.

Chapter 1. Introduction to Edited Volume: Global Aspects of Reputation and Strategic Management; William Newburry, David Deephouse and Naomi Gardberg

SECTION I: MANAGING A GLOBAL REPUTATION

Chapter 2. Global Reputation Management: Understanding and Managing Reputation as Shared Value across Borders; Keith Kelley and Yannick Thams

Chapter 3. The Role of Values in the Creation and Maintenance of an Organization's Reputation; Tim London

Chapter 4. Global Value Chains, Reputation and Social Cooperation; Ruth Yeoman and Milena Mueller Santos

SECTION II: NATIONAL CONTEXT AND REPUTATION

Chapter 5. Does Country Really Matter? Exploring the Contextual Effect of Individual Self-Construal in Reaping the Relational Benefits of Customer-Based Reputation; James Agarwal and Oleksiy Osiyevskyy

Chapter 6. National Culture Characteristics for Managing Corporate Reputation and Brand Image Using Social Media; Kip Becker and Jung Wan Lee

Chapter 7. Economic Indicators Affecting the Media Reputation of a Country: The Case of Chile (1990-2015); Ricardo Leiva and David Kimber

SECTION III: THE NATURE OF REPUTATION MEASUREMENT

Chapter 8. Praemia virtutis honores? The Making of Global Reputations and the False Promise of Meritocracy; Saheli Nath

Chapter 9. Why do people love museums so much? Empirical evidence about the stellar reputations of art museums and what companies can learn from it; Cees B.M. van Riel

Chapter 10. The Reputation of Companies across Different Countries: Some Keys to Validating the Comparison of Results; Enrique Carreras-Romero, Ana Carreras-Franco and +√ľngel Alloza-Losada

David L. Deephouse is the Foote Professor of International Business/Law at the University of Alberta, Associate Dean for PhD Programs and Research, and International Research Fellow of the Oxford University Centre for Corporate Reputation. His research interests include legitimacy, media, and strategic positioning.
Naomi A. Gardberg is an Associate Professor of Management with Baruch College, CUNY. Her research has been published in numerous reputable journals, including Academy of Management Review, Business & Society, Journal of Business Ethics, and the Journal of International Business Studies.

William Newburry is Chair of the Department of International Business and the Ryder Eminent Scholar of Global Business at Florida International University. His research explores how multinational corporations relate to subsidiaries and other stakeholders in foreign countries, with a focus on reputation in emerging markets.