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Emergence of Cross-innovation Systems: Audiovisual Industries Co-innovating with Education, Health Care and Tourism

by Indrek Ibrus Emerald Publishing Limited
Pub Date:
Pbk 248 pages
AU$45.99 NZ$46.95
Product Status: Title is Print on Demand - May take 4 weeks
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This book combines economic studies of innovation systems with studies of mediatisation, media convergence, trans- and cross-media and with other approaches within media and culture studies. It elaborates on a new concept, cross-innovation, referring to co-innovation and convergence processes taking place between different sectors of digital service economies. The proposition is that digitisation and mediatisation processes are conditioning new inter-sector dialogues and the emergence of new cross-innovation systems at the borderlines of formerly distinct industries.   


The case study industries presented are, on the one hand, audiovisual media (film, television, videogames, etc.) and health care, education or tourism, on the other hand. The book builds on 2 years of empirical work across Nordic and Baltic countries, putting a special emphasis on the opportunities and challenges for small countries as they build the cross-innovation systems in the era of media globalisation and platformisation of services. The empirical research of 144 interviews with stakeholders (policy makers, entrepreneurs, managers, professionals) from all four sectors and of secondary data and documentary analysis. The findings tell of complex stories how global platformisation of tourism undermines the emergence of related cross-innovation systems in small countries; how fragmentation of local education and health care markets does not enable the scalability of innovations, but protects local innovation systems for being overtaken by global platform giants. The book has stories of successful facilitation of cross-innovation as well as failures to do so.

SECTION I - Introductions

Chapter 1. The Study, its Design and its Social Pre-Conditions; Indrek Ibrus

Chapter 2. From Innovation Systems to Cross-Innovations; Indrek Ibrus

Chapter 3. Small Size Matters: Audiovisual Media Industries Around the Baltic Sea; Indrek Ibrus, Ulrike Rohn

SECTION II - Education Meets Audiovisual Media

Chapter 4. Education on Screens: Histories of Co-Innovation and Convergence Between Audiovisual Media and Education Sectors; Mikhail Fiadotau, Martin Sillaots, Indrek Ibrus

Chapter 5. Meso Analysis: Modes of Cross-Innovation Between Education and Audiovisual Sector; Mervi Rajahonka

Chapter 6. Micro Trajectories: Small Firm Struggles at Boundaries Between Audiovisual and Education Sectors; Mikhail Fiadotau, Mervi Rajahonka

Chapter 7. Conclusions: Cross-Innovations Between Audiovisual and Education Sectors; Indrek Ibrus, Mervi Rajahonka

SECTION III - Health Care Meets Audiovisual Media

Chapter 8. Audiovisual Industries and Healthcare: Overview of Forms of Co-Innovation and Convergence; Madis Järvekülg

Chapter 9. Health and Audiovisual Sector: A Meso Analysis of How Systemic Coordination of Sectoral Cooperation Leads to Convergence; Külliki Tafel-Viia, Silja Lassur

Chapter 10. Micro Trajectories: Small Firm Strategies at Boundaries Between Audiovisual and Health Care Sectors; Mikhail Fiadotau, Külliki Tafel-Viia, Alessandro Nan+¼

Chapter 11. Conclusions: Cross-Innovations Between Audiovisual and Health Sectors; Indrek Ibrus, Külliki Tafel-Viia

SECTION IV - Tourism Meets Audiovisual Media

Chapter 12. Audiovisual Industries and Tourism: Forms of Convergence; Gunnar Liest++l, Christian S. Ritter, Indrek Ibrus

Chapter 13. Meso Analysis of Cross-Innovation Between Tourism and Audio-Visual Media: The Case of the Public Sector's Driving Role; Silja Lassur, Külliki Tafel-Viia

Chapter 14. Micro Trajectories Between the Audiovisual and Tourism Sectors: Small Firms Working with The Public Sector; Mikhail Fiadotau, Silja Lassur

Chapter 15. Conclusions: Cross-Innovations Between Audiovisual and Tourism Sectors; Indrek Ibrus, Silja Lassur

SECTION V - Conclusions

Chapter 16. Cross-Innovation, Is It a Thing?; Indrek Ibrus, Alessandro Nan+¼

Researchers of all four sectors explore how audiovisual media are co-innovating with education, health care, and tourism. Among their topics small size matters: audiovisual media industries around the Baltic Sea, education on screens: histories of co-innovation and convergence between audiovisual media and education sectors, health and the audiovisual sector: a meso-analysis of how systemic coordination of sectoral cooperating leads to convergence, micro-trajectories: small firm strategies at boundaries between audiovisual and health care sectors, and audiovisual industries and tourism: forms of convergence.
Indrek Ibrus is Professor of Media Innovation at Tallinn University's (TLU) Baltic Film, Media, Arts and Communication School (BFM), Estonia. He is also the Head of TLU Centre of Excellence in Media Innovation and Digital Culture (MEDIT). Indrek researches media innovation and evolution and combines cultural and economic approaches for this purpose.