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Employer Branding for the Hospitality and Tourism Industry: Finding and Keeping Talent

by Sjoerd Gehrels Emerald Publishing Limited
Pub Date:
07/2019
ISBN:
9781789730708
Format:
Hbk 248 pages
Price:
AU$122.00 NZ$116.52
Product Status: Not Yet Published - See Pub Date for expected date
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This book explores the concept of Employer Branding (EB) as applied to the hospitality sector. Employer branding aims to assist businesses in becoming the employer of choice for potential employees. As such, the concept has potential to change classical approaches of managing people and to improve opinions on careers in the hospitality sector.

Chapter 1: Introducing Employer Branding: Potential for the Hospitality and Tourism Industry

Chapter 2: Employer Branding - A Historical Perspective

Chapter 3: Sustainability and Employer Branding

Chapter 4: Hospitableness in Human Resources Management

Chapter 5: Pelican Hotels & Resorts' Considerations for the Future

Chapter 6: Employees as the Brand: Internal Marketing at the Sanctuary Hotel

Chapter 7: Culture influencing Employer Branding

Chapter 8: Developing Employer Branding in Pegasus Hotel

Chapter 9: Great Place to Work-«

Chapter 10: Human Capital a Reality Check

Chapter 11: SMEs and Finding Well-Educated Candidates

Chapter 12: Employer Branding through Social Media and Websites

Sjoerd Gehrels is Emeritus UAS Professor at Stenden Hotel Management School, The Netherlands. With both academic and professional experience in the hospitality sector, he has been acknowledged as a Certified Hospitality Educator by the American Hotel & Lodging Association's Educational Institute for 20 consecutive years. His research focuses primarily on hospitality management education, innovation and employment branding within the tourism and hospitality industry.