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Business of Media: Corporate Media and the Public Interest 2ed

by David Croteau and William Hoynes Pine Forge Press
Pub Date:
08/2005
ISBN:
9781412913157
Format:
Pbk 336 pages
Price:
AU$185.00 NZ$190.43
Product Status: Available in Approx 5 days
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Instructors
& Academics:
The Business of Media presents the critical, yet careful, analysis of the rapidly changing media industry that students need in order to get behind the headlines and understand our increasingly media-saturated society. The writing is clear and jargon-free, accessible to undergraduates without requiring a background in economics.

Key Features:

Examines the basic dynamics that underlie the changing media industry and the possible influence these changes are having on society (society's insatiable quest for profits and democratic society's need for a media system that serves the public interest)
Draws from both social and economic theory to creat two conceptual frameworks: market model, and public sphere model
Focus on devlopments in the last decade to major media industry trends mapping structural organization, the rise of media conglomerates, and their new strategies
Assesses the impact of recent changes in the media industry using the public sphere model on social and political life
Offers clear, concise, jargon-free writing accessible to all students and professionals without an economics background.

Table of Contents:

Introduction: The New Media Industry and an Old Dilemma

Part I: Profits and the Public Interest: Theoretical and Historical Context

1. Media, Markets, and the Public Sphere

The Market Model


The Public Sphere Model


Why Media are Different from Other Industries


The Tradition of Civic Responsibility


The Public Interest


Conflicting Logics


2. The Rise and (De)Regulation of the Media Industry

The Changing Business of Media and Regulation


The Case of ABC and Disney


The Growth of Media


The Evolution of Media


Media Policy and the Public Interest


Part II: Industry Structure and Corporate Strategy: Explaining the Rise of Media Conglomerates

3. The New Media Giants: Changing Industry Structure

Making Sense of Mergers


Structural Trends in the Media Industry


Interpreting Structural Changes


4. Strategies of the New Media Giants

The Case of Titanic


Strategies of the New Media Giants


Beyond Market Strategies: The Spector of Monopolies


Conclusion


Part III: Neglecting the Public Interest: Media Conglomerates and the Public Sphere

5. How Business Strategy Shapes Media Content

Considering the Public Interest


Homogenization and Imitation


Trivialization and Sensationalism


Media Constraint I: Commercial Interests


Media Constraint II: Censorship and Conflicts of Interest


Conclusion


6. How the Media Business Influences Society

Social Influences


Political Influence


The Special Role of News Media


Conclusion


7. Choosing the Future: Citizens, Policy, and the Public Interest

Regulatory Policy and the Public Interest


Media and Public Policy


Public Policy and Public Broadcasting


Journalism as a Profession


Citizen Activism and Alternative Media


The Limits of Media, The Importance of Media


Appendix: Select Online Resources for Studying the Media

Industry, Media Policy, and Media Education

Notes

Introduction: The New Media Industry and an Old Dilemma Part I. Profits and the Public Interest: Theoretical and Historical Context 1. Media, Markets, and the Public Sphere The Market Model The Public Sphere Model Why Media Are Different From Oth

David Croteau Public Affairs, University of Central Florida

William Hoynes Vassar College, New York