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Green Behavior and Corporate Social Responsibility in Asia

by Farzana Quoquab and Jihad Mohammad Emerald Publishing Limited
Pub Date:
Hbk 216 pages
AU$126.00 NZ$129.57
Product Status: Title is Print on Demand - May take 4 weeks
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This book utilizes 16 cases that reflect the reaction, response, managerial problems and success of seven Asian countries in adopting green concepts, such as: green behavior, sustainability marketing, green marketing, green organization, eco-tourism, green human resource practices, and corporate social responsibility.


Chapter 1: Stakeholders' Expectations toward Green Environment: 'Malaysia Go Green' through MYSaveFood Initiatives; Ainu
Husna M. Suhaimi,
Rozana Nik Mohd Masdek,
Abu Dardak

Chapter 2: The British Council Lahore's Green and LEED Certified Library Building; Zehra Waheed

Chapter 3: Geetanjali Woollens Pvt Ltd India: In the Pursuit of Sustenance for the Sustainability; Harleen Sahni, Nupur Chopra

Chapter 4: WWF-Turkey's Green Office Initiatives; Aysen Coskun, Nuray Akar

Chapter 5: Sumbiling Eco Village: Promoting the Ecotourism in the Temburong District; Dk Siti Rozaidah Pg Hj Idris, Muhammad Syazwan Gadong, Izwan Redzuan Morni, Ak Mohd Fakhrul Syafiq Pg Wahab

Chapter 6: Implementing the Concept of Green Space: The Case of Hirdaramani Mihila CKT Apparel Factory in Agalawatte, Sri Lanka; P.W.S. Fernando, GPTS Hemakumara, Piyadasa Hewage, G.R.A. Sampath

Chapter 7: Green Human Resource Management Practices among ISO14001- Certified Malaysian Manufacturing Firms; Noor Ullah Khan, Roselina Ahmad Saufi, Amran Md. Rasli

Chapter 8: Turkey's Antalya International Airport: Obtaining Green Organization Certification; Aysen Coskun, Nuray Akar

Chapter 9: Babylon Vertical Farms: Towards Sustainable Green Organization; Adriana Mohd. Rizal, Renne Pramila Punadi, Zarina Binti Sanayan, Abdul Salam, Maizaitulaidawati Binti Md Husin, Suzilawati Bt. Kamarudin, Musli Sahimi

Chapter 10: Waste Management for The Better Environment: A Case of Municipality in Iran; Homa Khorasani Esmaeili

Chapter 11: 'No Plastic Bag' Campaign of Malaysia; Bashammakh Saleh Omar, Farzana Quoquab, Jihad Mohammad


Chapter 12: Initiatives in A Limbo: Finding A Common Ground for Corporate Social Responsibility, Social Innovation and Social Entrepreneurship; Cordelia Mason

Chapter 13: BruTEL's 'Going Paperless' Initiative; Dk Siti Rozaidah Pg Hj Idris, Haji Kamarul Ridzuan Hj Ismail

Chapter 14: You Only Live Once: A CSR Initiative by Azman Hashim IBS Students; Rohaida Basiruddin, Nor Aiza Mohd Zamil, Haliyana Khalid, Siti Zaleha Abdul Rasid, Shathees A/L Baskaran

Chapter 15: Society for Community Outreach and Training (SCOT)'s Green Xchange Project; Siti Fatimahwati Musa, Dk Siti Rozaidah Pg Hj Idris

Chapter 16: Care for The Animals: Isn't It Our Responsibility Too?; Farzana Quoquab, Jihad Mohammad

Dr. Farzana Quoquab is an Associate Professor at Azman Hashim International Business School, UTM, Malaysia. She is an editorial board member for 'Emerald Emerging Markets Case Studies', 'Case Studies in Business and Management', 'Management Decision' and 'Journal of Economic and Administrative Science'.

Dr. Jihad Mohammad is a Senior Lecturer at Azman Hashim International Business School, UTM, Malaysia. He has published several cases in 'Emerald Emerging Market Case Studies' and is co-editor of A Handbook of Malaysian Cases: Contemporary Issues in Marketing & Management.