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Twitter Your Business: A Beginner's Guide to Using Twitter to Successfully Promote You and Your Business

by Mark Shaw Harriman House
Pub Date:
03/2011
ISBN:
9781908003188
Format:
Pbk 130 pages
Price:
AU$24.99 NZ$26.08
Product Status: Available in Approx 14 days
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Making an impact, 140 characters at a time

Twitter is not 'a get rich quickly tool'. You will achieve very little by just having an account. It takes time, effort and commitment to stand a chance of success on Twitter. However, if you are prepared to spend some time on Twitter each day finding people and conversations where you can add value, then things may well happen for you.

The real value of Twitter is in the ability to search for real people talking about real stuff, right now and in real time. This offers individuals, businesses, brands the real opportunity to stop talking at customers and start talking with customers. A subtle but huge difference.

In this book, Twitter expert Mark Shaw covers everything you need to know to be effective with your Twitter time. You are shown how to:

- Set up your account
- Gain new followers
- Find new people to communicate with in your target sector
- Listen
- Search
- Engage
- Make the most of your network
- Drive more traffic to your website
- Gain more visibility

and at the same time have fun and be sociable.

Introduction
My story
Twitter etiquette
Signing up with Twitter
Tweeting

A quick quiz

What to tweet about
How much time to spend on Twitter
How to find people to follow
Creating a list
How to get more followers
The #hashtag and trends
The search facility: Twitter's greatest asset
How businesses should use Twitter
Should other people tweet on your behalf
Top dos, don'ts and best practises
Twitter tools
Measuring the results
Final word

Answers to the quiz

More about the author