Request Inspection Copy

If you are an Academic or Teacher and wish to consider this book as a prescribed textbook for your course, you may be eligible for a complimentary inspection copy. Please complete this form, including information about your position, campus and course, before adding to cart.

* Required Fields

To complete your Inspection Copy Request you will need to click the Checkout button in the right margin and complete the checkout formalities. You can include Inspection Copies and purchased items in the same shopping cart, see our Inspection Copy terms for further information.

Any Questions? Please email our text Support Team on text@footprint.com.au

Submit

Email this to a friend

* ALL required Fields

Order Inspection Copy

An inspection copy has been added to your shopping cart

Fashion Myths: A Cultural Critique

by Roman Meinhold Transcript Verlag
Pub Date:
02/2014
ISBN:
9783837624373
Format:
Pbk 170 pages
Price:
AU$57.99 NZ$61.73
Product Status: In Stock Now
add to your cart
In addition to products and services, multinational corporations sell myths, values, and immaterial goods. These 'meta-goods,' which include prestige, beauty, and strength, are major components of successful marketing and advertising. Fashion ads mine deeply rooted human values, ideals, and desires, channeled through social recognition, beautification, and rejuvenation. Although referencing meta-goods is obvious to some consumers, their connection to philosophical theories of human nature is less apparent, even among the marketers and advertisers who use them. This book will appeal to researchers and students of cultural studies, media studies, marketing, advertising, fashion, sociology, anthropology, philosophy, and psychology, and to anyone interested in the operation of fashion.

Roman Meinhold (Dr. phil., M.A.) is Director of the Guna Chakra Research Center, Assumption University, Bangkok. His areas of specialization include Cultural Critique, Philosophy of Art and Culture, and Applied Philosophy/Ethics.