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Marketing Manipulation: A Consumer's Survival Manual

by Michael Kamins World Scientific / Now Publishers
Pub Date:
09/2018
ISBN:
9789813234703
Format:
Hbk 252 pages
Price:
AU$159.00 NZ$164.35
Product Status: Available in Approx 14 days
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Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor.Kamins focuses on examples from academic research where consumers have been found to be susceptible to bias and therefore have made less than optimal purchase decisions. Particularly, academic research in the area of Pricing, Product, Promotion, Sales and marketing research. Written in an accessible manner, this book puts the consumer (you!) in the center and aims to helps making all of us a better decision maker when confronted with a range of stimuli in a marketing environment.