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Amazon: How the World's Most Relentless Retailer will Continue to Revolutionize Commerce

by Natalie Berg and Miya Knights Kogan Page
Pub Date:
Pbk 272 pages
AU$52.99 NZ$54.78
Product Status: In Stock Now
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The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure their survival. The rise of online shopping, and its primary player, Amazon, is at the heart of many of these changes and opportunities. Amazon explores the e-commerce giant's strategies, providing original insight at a time when the company is on the cusp of revolutionizing itself even further.   


Amazon's relentless dissatisfaction with the status quo is what makes it such an extraordinary retailer. This book explores whether Amazon has what it takes to become a credible grocery retailer, and as it transitions to bricks and mortar retailing, explores whether Amazon's stores can be as compelling as their online offering and if innovations such as voice technology, checkout-free stores and its Prime ecosystem will fundamentally change the way consumers shop.  


Written by industry leading retail analysts who have spent decades providing research-based analysis and opinion, Amazon analyzes the impact these initiatives will have on the wider retail sector and the lessons that can be learned from its unprecedented rise to dominance, as stores of the future become less about transactions and more about experiences.

    • Chapter - 01: It's an Amazon world;
    • Chapter - 02: Why Amazon is not your average retailer - introduction to retail strategy;
    • Chapter - 03: The Prime ecosystem: redefining loyalty for today's modern shopper;
    • Chapter - 04: Retail apocalypse: reality or myth?;
    • Chapter - 05: End of pure-play e-commerce: Amazon's transition to bricks and mortar retailing;
    • Chapter - 06: Amazon's grocery ambitions: creating a platform to sell you everything else;
    • Chapter - 07: Amazon's Whole Foods Market: A brave new era;
    • Chapter - 08: A private label juggernaut: Here comes the squeeze;
    • Chapter - 09: Technology and frictionless retail;
    • Chapter - 10: AI and voice: The new retail frontier;
    • Chapter - 11: Store of the future: How digital automation will enrich the customer experience;
    • Chapter - 12: Store of the future: Shifting from transactional to experiential;
    • Chapter - 13: Retail fulfilment: Winning the customer over the final mile;
    • Chapter - 14: The last-mile infrastructure;
    • Chapter - 15: Conclusion: Peak Amazon?

Natalie Berg spent many years working alongside major retailers and vendors to compete, or partner with, Walmart. A speaker and retail commentator for UK and global media, Berg is former Global Research Director at Planet Retail and runs her own consultancy, NBK Retail. Specialities include private label, merchandising, pricing and shopper-centricity.

After 15 years with analyst firms Planet Retail and Kantar, her retail consultancy NBK Retail focuses on what she loves doing best: analysing the ever-changing retail landscape. Natalie helps clients to make informed decisions on their strategy by providing them with an in-depth understanding of the retail sector and future trends. Beyond consulting projects, Natalie is a regular speaker at industry events, for example presenting on the Store of the Future at Shoptalk Europe. She is a commentator for UK retail news with appearances on the BBC, Sky, CNBC and Bloomberg. Natalie holds a Bachelor of Science in International Business from the University of Connecticut and also studied at Ecole Supi¿½rieure de Commerce in Grenoble, France.

Miya Knights has nearly 20 years' experience as an analyst, journalist and editor specializing in enterprise technology use in retail. She has spent this time reporting on the demands and challenges faced by retailers and which technologies can best support their needs in addressing ever-more complex consumer expectations and behaviors. She also has comprehensive knowledge and understanding of vendor market trends. Prior to joining Eagle Eye Solutions as Head of Industry Insight, she was Global Technology Research Director at Planet Retail, and a Senior Research Analyst with IDC Retail Insights, having edited Retail Technology magazine for 10 years, which she now also owns and publishes. Miya is consistently ranked as one of the industry top ranked retail influencers, and has recently appeared on the BBC, ITN and Sky News. As a journalist Miya regularly contributed to many publications, including The Times, The Independent, Financial Times, E&T Magazine, HRZone, TechWeekEurope UK, CIO UK, Computer Weekly, IT Pro, Cloud Pro, and Computing. She has a Masters Degree in English Literature and Language from the University of Oxford.