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Creative Thinking Handbook: Your Step-by-Step Guide to Problem Solving in Business

by Chris Griffiths and Melina Costi Kogan Page
Pub Date:
Pbk 248 pages
AU$39.99 NZ$43.47
Product Status: In Stock Now
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Some people say that creativity is about thinking outside the box, while others believe it is about being creative inside the box; but what if there is no box? More than 82 per cent of companies believe creativity directly impacts results, yet few of us understand how it comes about or how to put it into practice. If we could identify and remove the 'box' around our thinking, we could unlock unlimited streams of creativity for professional and business success. The Creative Thinking Handbook offers an integrated system of personalised insights, along with clear, practical tools and strategies - including the tried-and-trusted Solution Finder model.


This book enables you to develop your creative problem-solving skills to make better decisions with an individualized step-by-step strategy. Based on long-term research and testing of the creative thinking process, The Creative Thinking Handbook helps you generate more ideas and find brilliant solutions for any professional challenge.

    • Chapter - 00: Introduction - Why Do We Need New Ideas, Really?;
  • Section - ONE: Thinking About Your Thinking;
    • Chapter - 01: The Decision Radar;
    • Chapter - 02: Common Thinking Errors - Selective Thinking;
    • Chapter - 03: Common Thinking Errors - Reactive Thinking;
    • Chapter - 04: Common Thinking Errors - Assumptive Thinking;
  • Section - TWO: The Solution Finder;
    • Chapter - 05: The Context for Creative Problem Solving;
    • Chapter - 06: The Solution Finder Step 1 - Understanding;
    • Chapter - 07: The Solution Finder Step 2 - Ideation (Brain-friendly Brainstorming);
    • Chapter - 08: The Solution Finder Step 2 - Ideation (Ideation Toolkit);
    • Chapter - 09: The Solution Finder Step 3 - Analysis;
    • Chapter - 10: The Solution Finder Step 4 - Direction;
  • Section - THREE: The End of the Beginning ;
    • Chapter - 11: Re-visiting the Decision Radar;
    • Chapter - 12: Commit to 'Thinking Differently';
    • Chapter - 13: Final Words

Chris Griffiths is founder and CEO of OpenGenius, and world-leading expert on the application of innovation and Mind Mappingi¿½. He has helped drive business growth for thousands worldwide, including teams and individuals from Fortune 500 and FTSE 100 companies, the United Nations and Nobel Laureates.

He is a bestselling author on creativity and innovative thinking skills, and promotes entrepreneurial thinking through the Inspire Genius Foundation. His software, iMindMap and Droptask, is used by millions of people worldwide to improve their creativity and productivity.


Melina Costi is a professional business writer with a background in marketing management. She is co-author of GRASP the Solution (with Chris Griffiths), which reached #2 on the Amazon UK business chart; and The Positive Leader (with Jan Mi¿½hlfeit, former Microsoft Europe Chairman).

Besides her writing work, she provides academic support services for adult students with learning difficulties and disabilities.