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Smoking: Risk, Perception, and Policy

by Slovic P SAGE Publications, Inc
Pub Date:
06/2001
ISBN:
9780761923800
Format:
Hbk 392 pages
Price:
AU$241.00 NZ$244.35
Product Status: Title is Print on Demand - May take 4 weeks
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Available as eBook
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Do individuals really know and understand the risks entailed by their smoking decisions? The question is particularly important in the case of young persons, because most smokers start during childhood and adolescence. After years of intense publicity about the damages of smoking, it is generally believed that every teenager and adult in the U.S. knows that smoking is dangerous to health, thus decisions to smoke are informed choices. This book presents a counter-view, based on a survey of several thousand young persons and adults, probing attitudes, beliefs, feelings, and perceptions of risk associated with smoking. The authors agree that young smokers give little or no thought to health risks or the problems of addiction. The survey data contradicts the model of informed, rational choice and underscores the need for aggressive policies to counter tobacco firms' marketing and promotional efforts and to restrict youth access to tobacco.

About the Contributors
PART ONE: INTRODUCTION
1. The Risks of Active and Passive Smoking - J Samet
2. Profile of Smokers and Smoking - P Jamieson and D Romer
PART TWO: PERCEPTIONS OF RISKY ADOLESCENTS AND ADULTS
3. What Do Young People Think They Know About the Risks of Smoking? - P Jamieson and D Romer
4. The Role of Perceived Risk in Starting and Stopping Smoking - D Romer and P Jamieson
5. Smokers' Recognition of Their Vulnerability to Harm - P Slovic
6. Cigarette Smokers: Rational Actors or Rational Fools? - P Slovic
PART THREE: MEDIA INFLUENCE ON SMOKING
7. Advertising, Smoker Imagery, and the Diffusion of Smoking Behavior - D Romer and P Jamieson
PART FOUR: ADDICTION
8. The Nature of Nicotine Addiction - N Benowitz
9. A Visceral Account of Addiction - G Loewenstein
10. The Catch 22 of Smoking and Quitting - D Romer, P Jamieson, and R Kirkland Ahern
PART FIVE: LEGAL AND POLICY PERSPECTIVES
11. The Joint Failure of Economic Theory and Legal Regulation - J Hanson and D Kysar
12. Tobacco and Public Health Policy: A Youth-Centered Approach - R Bonnie
Appendix A
Appendix B
Appendix C
References
Index

". . . Clearly written, well documented, provocative . . . incorporates theory from the fields of psychology, economics, advertising, and communication to challenge popular beliefs about the nature of addiction."

Dr. Slovic studies judgment and decision processes with an emphasis on decision making under conditions of risk. His work examines fundamental issues such as the influence of affect on judgments and decisions. He also studies the factors that underlie perceptions of risk and attempts to assess the importance of these perceptions for the management of risk in society. His most recent research examines psychological factors contributing to apathy toward genocide. He no longer does classroom teaching but does advise students in their research. For further information visit Dr. Slovic's website: www.decisionresearch.org