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Creativity and Perception in Management

by Henry J SAGE Publications Ltd
Pub Date:
Pbk 216 pages
AU$88.00 NZ$92.17
Product Status: In Stock Now
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Creativity and Perception in Management outlines the importance of creativity and innovation to today's organization. The book attempts to articulate the role of perception in management, and in so doing, plays its part in redressing the balance in management thinking which is more commonly associated with analysis. The emphasis on perception necessitates a psychological orientation, and offers approaches that are of particular interest in the current fast-changing environment.The text is split into five parts covering creativity, perception, style, values and sustainability. It introduces ways of nurturing creativity in organizations, provides background on new understanding about how the brain works, and the importance of tacit knowledge and intuitive thinking in uncertain environments. It introduces a variety of perspectives and metaphors, including complexity, and suggests ways the reader can reframe their own mind-sets. The book outlines recent work on fundamental personality characteristics, such as the Big Five, and describes the impact of personal style on creativity, problem solving, decision making and ways of communicating. It goes on to discuss the implications of long-standing cultural values on today's business practice and concludes by suggesting ways in which organizations can adopt more socially responsible and sustainable practices. This book is a key course text on the Open University Business School Creativity, Innovation and Change master's level course.

PART ONE: CREATIVITY Creativity Creative Management PART TWO: PERCEPTION Cognition Metaphors PART THREE: STYLE Style Roles PART FOUR: VALUES Culture Development PART FIVE: SUSTAINABILITY Sustainability Responsibility

Jane Henry is a senior lecturer and applied psychologist at the Open University. She is the editor of the Creative Management and Managing Innovation and Change Readers, also published by SAGE and now in their second edition.