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Statistical Modeling for Management

by Graeme D Hutcheson and Luiz Moutinho SAGE Publications Ltd
Pub Date:
Pbk 256 pages
AU$93.00 NZ$97.39
Product Status: In Stock Now
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Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is increasingly dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems. Any student hoping to enter the world of marketing will need to show that they understand and have mastered these techniques.

Measurement Scales Modeling Continuous Data Modeling Dichotomous Data Modeling Ordered Data Modeling Unordered Data Neural Networks Approximate Algorithms for Management Problems Other Statistical, Mathematical and Co-pattern Modeling Techniques

Graeme D. Hutcheson is Lecturer in Quantitative Methods and Statistical Modelling at the School of Education, University of Manchester. Luiz Moutinho is Foundation Chair of Marketing at the Department of Management, University of Glasgow