Request Inspection Copy

If you are an Academic or Teacher and wish to consider this book as a prescribed textbook for your course, you may be eligible for a complimentary inspection copy. Please complete this form, including information about your position, campus and course, before adding to cart.

* Required Fields

To complete your Inspection Copy Request you will need to click the Checkout button in the right margin and complete the checkout formalities. You can include Inspection Copies and purchased items in the same shopping cart, see our Inspection Copy terms for further information.

Any Questions? Please email our text Support Team on text@footprint.com.au

Submit

Email this to a friend

* ALL required Fields

Order Inspection Copy

An inspection copy has been added to your shopping cart

Statistical Modeling for Management

by Graeme D Hutcheson and Luiz Moutinho SAGE Publications Ltd
Pub Date:
02/2008
ISBN:
9780761970125
Format:
Pbk 256 pages
Price:
AU$93.00 NZ$97.39
Product Status: In Stock Now
add to your cart
Instructors
& Academics:

Other Available Formats:

Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is increasingly dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems. Any student hoping to enter the world of marketing will need to show that they understand and have mastered these techniques.

Measurement Scales Modeling Continuous Data Modeling Dichotomous Data Modeling Ordered Data Modeling Unordered Data Neural Networks Approximate Algorithms for Management Problems Other Statistical, Mathematical and Co-pattern Modeling Techniques

Graeme D. Hutcheson is Lecturer in Quantitative Methods and Statistical Modelling at the School of Education, University of Manchester. Luiz Moutinho is Foundation Chair of Marketing at the Department of Management, University of Glasgow