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Doing Business Research: A Guide to Theory and Practice

by Nicholas Lee and Ian Lings oz SAGE Publications Ltd
Pub Date:
03/2008
ISBN:
9781412928786
Format:
Hbk 448 pages
Price:
AU$282.00 NZ$290.43
Product Status: Available in Approx 14 days
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Available as eBook
AU$103.00 | NZ$116.70

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`It's not often that you'll find an article or book that explains what you need to know in such plain, simple terms. Treasure it' -

What Is Research and Why Would Anyone Want To Do It? The Scientific Approach to Research The Interpretive Approach to Research Reviewing Existing Literature Theory, Conceptualisation and Hypotheses Concepts, Constructs and Measurement The Process of Measure Development Research Design Collecting Qualitative Data Qualitative Data Analysis Collecting Quantitative Data How and Why Statistics Work Quantitative Data Analysis I Quantitative Data Analysis II Mixing Methods and Paradigmatic Incommensurability Writing and Talking about Your Work

'This is a gem of a book from two of the outstanding management researchers of their generation. Easy to read and entertaining, yet rigorous and comprehensive in its approach, this book will be adopted as an essential aid for students undertaking final year projects, masters dissertations, and as a primer for doctoral researchers' - Professor Graham Hooley, Aston University