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Globalization of Nothing 2ed

by George Ritzer Pine Forge Press
Pub Date:
Pbk 264 pages
AU$116.00 NZ$120.87
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The Globalization of Nothing is back in a revised and completely updated Second Edition. In this reconceptualized volume, author George Ritzer focuses his attention squarely on the processes of globalization and how they relate to McDonaldization. This revision is shorter, more concise, and spends much less space on the Nothing-Something continuum that he introduced in the First Edition.

New to the Second Edition:

Clearly focuses on the main topic of globalization: This is much more clearly a book about globalization and includes a new first chapter that offers an overview of globalization, of globalization theory, and of the unique ways in which those topics are addressed in this volume.

Offers a new way to conceptualize and theorize about globalization: This edition delves into two sub-processes of globalization—“glocalization” and “grobalization.”
Provides a new way to think about consumer culture and globalization: New material is presented on consumer culture and its globalization as well as the role of branding.
Uses a non-technical and accessible style, with many global examples: The examples in this book are drawn from everyday life and global consumer culture that are readily recognizable to students.

Intended Audience:

This text can be used in a variety of courses focusing on the principles of sociology, social change, social theory, globalization, consumerism, and the global economy taught through Sociology departments. It can also be used in courses focusing on globalization, consumerism, and the global economy taught through Political Science and Economic departments.

About the Author Preface 1. Globalization: A New Conceptualization Key Topics in the Study of Globalization Globalization Theories Glocalization and Grobalization Grobalization: The Major Processes Glocal, Grobal, and Local 2. Nothing (and

'This edition is a shorter, tighter, and more focused book that deals focally and directly with globalization, at least as it relates to nothing and something. Readers will come away from this revision with not only a new way of looking at globalization but also a sense of the problems posed by the globalization of nothing and the need to find ways to deal with its pernicious aspects.' Savannah Jones
George Ritzer is a Distinguished University Professor at the University of Maryland. He received the 2000 Distinguished Contribution to Teaching Award from the American Sociological Association and has chaired its sections on Theoretical Sociology and Organizations and Occupations. Among his most recent books are The McDonaldization of Society, New Century Edition , Enchanting a Disenchanted World , and, with Barry Smart, The Handbook of Social Theory .