Request Inspection Copy

If you are an Academic or Teacher and wish to consider this book as a prescribed textbook for your course, you may be eligible for a complimentary inspection copy. Please complete this form, including information about your position, campus and course, before adding to cart.

* Required Fields

To complete your Inspection Copy Request you will need to click the Checkout button in the right margin and complete the checkout formalities. You can include Inspection Copies and purchased items in the same shopping cart, see our Inspection Copy terms for further information.

Any Questions? Please email our text Support Team on


Email this to a friend

* ALL required Fields

Order Inspection Copy

An inspection copy has been added to your shopping cart

Be a CHANGEMASTER: 12 Coaching Strategies for Leading Professional and Personal Change

by Karla Reiss Corwin Press
Pub Date:
Pbk 208 pages
AU$79.00 NZ$82.61
Product Status: Not Our Publication - we no longer distribute
add to your cart
This practical guide offers strategies for overcoming resistance to change, as well as a collection of success stories that demonstrate how its methods have led to transformational change. Reiss will inspire school leaders to consider how coaching should be thought of as a systemic change strategy, instead of a strategy for subject specialists. It is different from other books about change, which are typically theoretical. This book provides practical tools for leaders that help them banish old, ineffective thinking about change and adopt a achange can be easya mindset. Reiss created the CHANGEMASTER acronym as a device to help leaders remember what it takes to create change. She stresses that change can be easy when you master the 12 strategies she describes. Based on professional coaching strategies versus change management theory, this book differs in that it will help leaders adopt a coaching style of leadership without specific training as a coach. While the text is not filled with descriptions of various research projects, it is based on research about change, and that research is incorporated into the work of professional coaches.

About the Author
1. Challenge Assumptions
Challenge Those Assumptions
How Assumptions Hold Us Back
Assumptions Become Reality
Thinking for Success
Change Your Thoughts at Any Time
How to Challenge and Banish Assumptions
Tips for Success
2. Have a Higher Purpose
Why Purpose and Happiness Matter
What Is Your Mission?
It's Not About the Soap
What Legacy Will You Leave Behind?
Finding Meaning in Work and Life
Leading Yourself and Others to Discover Their Higher Purpose
Finding Joy
Your Life's Compass: Creating a Personal Mission Statement
A Word About Courage
Tips for Success
3. Awareness of Limiting Thoughts
What Are Limiting Thoughts?
Managing Limiting Thoughts and Beliefs
The Power of Choice
How to Change Limiting Thoughts to Expanding Thoughts
A Formula for Freedom
Direct Your Brain to Change
Tips for Success
4. Nix the Negatives and Naysayers
Be Wary of Your Words
How We Connect
Confronting Negatives and Naysayers
Be a Better Listener
Practical Ways to Nix the Negatives
Reframing: A Powerful Skill
When People Won't Budge
Cultivating Optimism
Tips for Success
5. Gather a Group
Why Gather a Group?
An Inspiring Example
Asking for Help
How to Ask for Help
A Coaching Approach to Leading Groups: "I Have a Group. Now What?"
How to Coach Groups
Two Group Coaching Models
Successful Group Coaching
Benefits of Group Coaching
Tips for Success
6. Emotionally Connect to the Goal
How to Create an Emotional Connection to Your Goal
The Mind, Body, and Goal Connection
Tips for Success
7. Maintain Momentum
Coaching to Action
Resistance Ahead!
Shifting from Discussion to Action
Choosing Courageous Actions
Maintaining Organization Momentum
Tips for Success
8. Ask How Can I?
Become a Possibility Thinker
How to Develop a Possibility Thinking Mind-Set
Tips for Success
9. See Success Smiling
What the Research Says
Imagery and Visualization Techniques
Peak Performance Strategies
How and Why Visualization Is Effective
A Success Story
The Science Behind Imagery
Why Smile?
Why Seeing Success Smiling Works
Tips for Success
10. Turn Talk to the Future
The Future Is Now
Coach Approach
Attributes of a Future-Focused Leader
Self-Talk and Group Talk
Turning Self-Talk to the Future
Turning Talk to the Future With Groups
Tips for Success
11. Expect and Welcome Discomfort
A Personal Example
Why Discomfort Is Good
Taking Charge of Discomfort
Managing Fear
Tips for Success
12. Remain Relentlessly Focused
Narrow the Focus
Meditation Helps Focus
Multitasking Is Out: Focus Is In
Why Stop Multitasking?
Saying No
Letting Go
Pay Attention to Your Attention
Tips for Success
13. Conclusion
Underlying Coaching Concepts
Tool.01 Challenge Assumptions Tool
Tool.02 Have a Higher Purpose Tool 1: My Joyfinder
Tool.03 Have a Higher Purpose Tool 2: A Starter Set of Questions
Tool.04 Have a Higher Purpose Tool 3: Creating a Personal Mission Statement
Tool.05 Examining Limiting Thoughts Tool
Tool.06 Nix the Negatives and Naysayers Tool 1: A to Z Uplifting Words
Tool.07 Nix the Negatives and Naysayers Tool 2: Noticing the Negatives
Tool.08 Gather Your Group Tool
Tool.09 Emotionally Connect to Your Goal Tool 1
Tool.10 Emotionally Connect to Your Goal Tool 2: Words That Evoke Positive Emotions
Tool.11 Maintain Momentum Tool
Tool.12 Ask How Can I? Becoming a Possibility Thinker Tool
Tool.13 See Success Smiling Tool
Tool.14 Turn Talk to the Future Tool
Tool.15 Expect and Welcome Discomfort Tool
Tool.16 Remain Relentlessly Focused Tool
Tool.17 Be a CHANGEMASTER Tool

"In Be a CHANGEMASTER: 12 Coaching Strategies for Leading Professional and Personal Change, Karla Reiss examines the steps and strategies involved in making effective and lasting personal and professional change. Prior to founding Change Place, Reiss served as a school administrator and experienced the change process in a variety of educational settings.

As Reiss explains early on, the focus of the book is slightly different than many other books written about the change process. 'The body of knowledge this book is based on is derived from the field of professional coaching, and not from research on brain function, not from years of formal research into the change process.'

As indicated in the title, the book reviews 12 strategies for change that range from challenging current assumptions within your organization to maintaining forward momentum and action once the change process is underway. Each chapter ends with a very informative summary section and provides the reader with a list of key concepts.

Reiss also provides a variety of templates and forms that could be easily used to promote discussion within your group. Any school leader interested in learning more about developing lasting change should find this book useful."

Karla Reiss is the award winning author of Leadership Coaching for Educators; Bringing Out the Best in School Administrators. She founded The Change Place, LLC in 2004, a coaching and consulting firm dedicated to the continuous improvement of individuals, teams and organizations after 30 years in education, publishing and sales. She and her team of certified coaches offer several levels of coaching training programs to leaders of school systems, government and non-profit organizations, businesses and individuals who wish to learn a coaching style of leadership, including Powerful Coaching for Powerful Results certification program, CKEY; Coaching Kids, Empowering Youtha¢ and various related programs. The Change Place, LLC also provides executive and leadership coaching services, workplace and leadership assessments and products that support others to lead professional and personal change. She is also a frequent speaker at national, state and local conferences. As a school administrator, Reiss worked with more than 50 school districts in a variety of school improvement roles, the majority as coordinator of professional development at Western Suffolk (NY) Board of Cooperative Education Services. She has conducted numerous professional development programs and school improvement opportunities for K-12 staff and district leaders. She is certified in strategic planning and served on the New York State Education Departmentas statewide steering committee for Comprehensive District Education Planning. She was president of New York State Staff Development Council and served on the Executive Board of the Long Island Association for Curriculum and Staff Development. Karla Reiss is a graduate from the Institute of Professional Excellence in Coaching in 2002 and received additional coach training at the College of Executive Coaching. She holds a bachelor of science degree, a masteras degree in special education and a professional diploma in school district administration. Her professional and personal inspiration and transition into the world of coaching was a result of the invitation to participate in Oxygen TVas program, The Life Makeover Project in 2002. She has applied all of the coaching techniques and strategies described in this book to her own life and now helps others courageously transition their lives, leadership style and organizations to fulfill their goals, hopes and dreams. She lives the life of her dreams in Boulder, Colorado. Reiss can be reached at or