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Essentials of Business Research: A Guide to Doing Your Research Project 2ed

by Jonathan Wilson SAGE Publications Ltd
Pub Date:
Hbk 376 pages
AU$222.00 NZ$225.22
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Concise, authoritative and jargon-free, the new edition of Jonathan Wilson's best-selling introduction to business research is the perfect guide to completing a successful research project. Focused on the essentials needed to understand and apply methodology within a business and management context, this excellent book uses clear examples to demonstrate the hows and whys of effective research. Written specifically for business students it highlights each stage of the research process, guiding the reader through actionable steps and explicitly setting out how best to meet a supervisor's expectations. Easy to navigate and full of practical advice it supports core themes such as choosing a topic and writing a proposal with easy to follow tips and detailed screenshots and diagrams. Key student features include: - 'You're the Supervisor' sections - helps students to meet learning objectives - 'Common questions and answers' - real-world advice on how to tackle common challenges - Examples from many different types of businesses across cultures - Detailed guidance on software packages such as SPSS and NVivo - Student case studies - Annotated further reading sections - Chapter objectives and summaries It is accompanied by a fully integrated companion website designed to support students and assist lecturers. Free to access, it includes author podcasts, guides to online tools, links to downloadable journal articles, examples of completed projects, powerpoint slides and students' multiple choice questions to test progress. A must-have title for all business and management students this is the ideal companion for achieving success in your research project.

1. An Introduction to Business Research
2. Developing a Research Topic
3. Conducting a Literature Review
4. Addressing Ethical Issues
5. Establishing a Research Design
6. Primary Data Collection
7. Using Secondary Data
8. Sampling
9. Analyzing Quantitative Data
10. Analyzing Qualitative Data
11. Writing up and Presenting Your Research

This is a well written and presented book in which the author draws upon substantial experience and knowledge to assist students. Many books in the subject area do little to engage or motivate the student and very few mention the supervision process, in contrast this book successfully manages to provide a practical guide for both students and academic staff alike. Professor Simon A. Burtonshaw-Gunn, Head of Division: Business, Leadership and Finance I provide every student with a copy of Jonathan Wilson and rsquo;s Essentials of Business Research. His interactive approach includes step-by-step processes, thorough explanations, and engaging content; contemporary case studies illustrate each topical chapter within this useful and understandable introductory guide. Once again, Jonathan Wilson has produced a research guide that business students will appreciate and use extensively as they begin or continue their adventures in research. Bonnie J Bachman, Professor of Economics
Dr Jonathan Wilson BA (Hons), PGCE, MA, MSc, DipM, FCIM, MPhil, PhD is Principal Lecturer and Head of Department of Marketing, Strategy and Enterprise at the Lord Ashcroft International Business School, Anglia Ruskin University, Cambridge. He is a Fellow of the Chartered Institute of Marketing and an experienced lecturer in research methods, and has supervised many undergraduate and postgraduate research projects.