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Food and Drink Tourism: Principles and Practice

by Sally Everett SAGE Publications Ltd
Pub Date:
05/2016
ISBN:
9781446267738
Format:
Pbk 464 pages
Price:
AU$86.00 NZ$90.43
Product Status: Available in Approx 5 days
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Available as eBook
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Many of us like to eat and drink when we travel abroad, visit places and attend events, and so it is unsurprising that food and drink has emerged as a key driver of tourism and tourism growth in recent years. This therefore large topic has previously been glossed over by general tourism textbooks, and the other books available until now have tended to be oriented towards practitioners or researchers.    


 


Specifically designed for students, whilst also being research-informed, this brand new title provides readers with everything they need for success on their relevant food and drink course at college or university. From food trucks to gourmet trails, the text uncovers the full gambit of food and drink experiences through theory, activities, case studies, summaries and critical reflection. It can be used by students studying tourism, hospitality, events, sociology, marketing, business and cultural studies.

Introduction (an appetiser)
PART I: THE GROWTH AND DEVELOPMENT OF FOOD AND DRINK TOURISM
1. What is food and drink tourism?
2. A history of culinary exploration and food tourism
3. Identity development and the cultural dimensions of food and drink
4. Niche tourism and the growth of food-inspired travel
5. The globalisation and localisation of food and drink
6. Food, tourism and agricultural policy
7. Wine Tourism and the development of 'winescapes'
PART II: THE PROMOTION AND BRANDING OF FOOD AND DRINK TOURISM
8. Marketing and branding food and drink tourism
9. The role of media and social media in promoting food and drink tourism
10. Managing food tourism: on-site marketing and interpretation
11. Food assurance schemes, organisations and initiatives
PART III: FOOD AND DRINK ATTRACTIONS AND EVENTS
12. The transformation of place through food and drink
13. Food and drink festivals, events and markets
14. Food and drink-inspired events: the weird and wonderful
15. Following food and drink: tours, trails and routes
16. Food and drink visitor attractions
17. Beverage tourism: drinking to experience people and place
18. The role of food and drink tourism in sustainable development
19. When consumers become producers
20. The food and drink tourism supply chain
21. Local food and drink in the hospitality industry
22. The future of food and drink tourism?

‘This book is a must read for anyone serious about understanding the increasing role that food and drink plays in tourism today. Sally Everett has produced a comprehensive text that covers not only the academic discourse on the subject from both a descriptive and experiential perspective, but complements this with the practical application of situating food and drink tourism within a myriad of destinations and visitor spaces. This is essential reading on any module that examines food and drink tourism as emergent niches within contemporary tourism.’

Professor Stephen Boyd, Department of Hospitality and Tourism Management, Ulster University, UK
Sally Everett - Bedfordshire University